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View Full Version : Should Microsoft and Yahoo merge?


Kevin Newcomb
05-04-2007, 10:48 AM
Adding to the recent unfounded speculation of Google acquiring everyone under the sun, today we have reports from the NY Post (http://www.nypost.com/seven/05042007/business/bills_hard_drive_business_peter_lauria_and_zachery _kouwe.htm) and Wall Street Journal (http://online.wsj.com/article/SB117827827757492168.html) that Microsoft has asked Yahoo to reconsider a merger.

The two went down this road last year (see this thread (http://forums.searchenginewatch.com/showthread.php?t=11387)), but nothing ever came of it. It doesn't seem likely to me, but stranger things have happened. Does it make more or less sense for them to do it now? Who'd benefit the most? Think there's any way it would happen?

Mel66
05-04-2007, 11:53 AM
As far as the search space goes, MSN would be the big winner in such a merger. They could ditch adCenter and all its problems, and just let Yahoo handle their traffic like they used to once upon a time. That would be a big win.

As far as OS and the other tech stuff goes, I'm sure Yahoo would like to be the default homepage on everybody's new computer....

Melissa