Is it an error?

[nicolariva]

hallo everybody. I'm running travel campaign for flights. I manage for example the route paris-london and set up 2 different campaigns one for the flight paris to london & another one for london to paris.

then if i bid on the keyword (broad) 'london paris' in one campaign and 'paris london' on another one, am i doing something wrong? will those 2 bids compete against each other?

[mwoolgar]

Use a phrase match for both - that should prevent any problems

[AussieWebmaster]

Broad match they are the same so each competes and only one will be shown at a time... the one with the best CTR basically.

Phrase match is the way to go initially.... it will allow you to use both and see if one is better than the other for conversion.

I would also think about localizing the search. Since you have two starting cities your customers need to be from one of the two.... people in India may buy a ticket for London to Paris etc... but not as much so why fish in restricted waters.

[abbottsys]

hallo everybody. I'm running travel campaign for flights. I manage for example the route paris-london and set up 2 different campaigns one for the flight paris to london & another one for london to paris.

then if i bid on the keyword (broad) 'london paris' in one campaign and 'paris london' on another one, am i doing something wrong? will those 2 bids compete against each other?
Yes. You need a more sophisticated appraoch here. Perhaps regard the two campaigns as totally different campaigns, for example:

1) London-> Paris
This is an English language campaign, geo-targeted around London, for Londoners, and trying to persuade them to go to Paris.

2) Paris-> London
This is an French language campaign, geo-targeted around Paris, for Parisiens, and trying to persuade them to go to London.

Don't forget round trip tickets. Also, note that the two keywords sets could be very different.

Just a thought.

[AussieWebmaster]

Yes. You need a more sophisticated appraoch here. Perhaps regard the two campaigns as totally different campaigns, for example:

1) London-> Paris
This is an English language campaign, geo-targeted around London, for Londoners, and trying to persuade them to go to Paris.

2) Paris-> London
This is an French language campaign, geo-targeted around Paris, for Parisiens, and trying to persuade them to go to London.

Don't forget round trip tickets. Also, note that the two keywords sets could be very different.

Just a thought.

great points....