aolobia
04-23-2007, 02:42 PM
Need help from all you experts. Has anyone got any experience from using the SearchIgnite tool. If you have an SEM expert in house will you out source to any of these Three effrontier, Didit or 360i. At my place we are constantly struggling with in house vs outsource. It is the opinion of my executive team that we need to outsource expecially to an efrontier because they are wowed by the algorithmic component which Search ignite offers. It is my belief that the main opportunity is in A/B testing and multivariate landing page test. In addition, my belief about big agencies is that they assign your account to an account manager who automates everything and are usually more reactive than proactive