Preferred Cost Bidding

[PPC]

I just got a message in my account about this...

"Preferred cost bidding is a new way to manage the cost of your AdWords ads. You select the average price you'd like to pay per click (a preferred CPC bid) or per thousand impressions (a preferred CPM bid). The AdWords system then automatically works to hit this target price."

Is this new? Anyone using this find it easier than max cpc bidding?

[abbottsys]

Yes, it's new. The idea is to give you more control over your average CPC, as opposed to the old method of constantly tweaking maxCPC.

[AussieWebmaster]

They are giving you some bid management and a touch of CPA - which they can eventually flick on to straight CPA.