View Full Version : Overture Australia expands with News Ltd
Anthony Parsons
06-09-2004, 10:13 AM
Overture Australia has just signed a deal with news LTD to provide paid listings across news.com.au, CareerOne, realestate.com.au and major newspaper sites, The Australian, The Daily Telegraph, The Herald Sun and The Courier Mail websites.
Looksmart who???
Nacho
06-09-2004, 04:16 PM
Sounds interesting! Can you give us a link to the news souce please?
Thanks!
Anthony Parsons
06-10-2004, 06:58 AM
ooopppsss.....new I forgot something
http://www.theage.com.au/articles/2004/06/09/1086749766629.html?oneclick=true
Yahoo subsidiary Overture Australia has signed a deal with News Interactive, the digital arm of media network News Ltd, to provide advertising and search services to the News websites.
The sites include news.com.au, CareerOne, realestate.com.au and websites for newspapers such as The Australian, The Daily Telegraph, The Herald Sun and The Courier Mail.
News Interactive managing director Nic Jones said his company was the first internet network in Australia to implement Overture's entire online marketing suite.
"We believe that our agreement with Overture will set a precedent for the Australian industry," Mr Jones said in a statement.
"By combining the expertise of both our companies we will capture significant value in one of the fastest-growing online advertising markets".
Overture Australia managing director Mel Bohse said Overture's distribution network now reached 85 per cent of Australian internet users.
Yep, that happened just on a month ago (see this link (http://www.high-search-engine-ranking.com/NineMSN-Dumps-LookSmart-Signs-Overture.htm)) and I'm sure Google Australia aren't very happy about it!