View Full Version : Sharing keywords on different subdomains
Can we run 2 campaigns within the same account that share 80% of their keyword lists but whose destination & display URLS are different subdomains?
program.client.com
city.client.com
AussieWebmaster
03-07-2007, 04:14 PM
Can we run 2 campaigns within the same account that share 80% of their keyword lists but whose destination & display URLS are different subdomains?
program.client.com
city.client.com
yes... they have to be different campaigns - though you are going to get problems with the subdomains... easier to have different domains or to AB test whihc terms work best for the different landing pages
Thanks, but don't they have to be different accounts? I thought AdWords will only serve one ad at a time per keyword for each account.
AussieWebmaster
03-07-2007, 05:59 PM
Thanks, but don't they have to be different accounts? I thought AdWords will only serve one ad at a time per keyword for each account.
You are right - I was thinking about an agency account that in reality has numerous accounts inside of their interface.
ExposureTim
03-10-2007, 08:25 PM
Why would you want to compete with yourself?
AussieWebmaster
03-11-2007, 11:41 AM
Why would you want to compete with yourself?
The more ads the better one is clicked.... and it's free branding since you only pay for one click
ExposureTim
03-11-2007, 12:30 PM
Maybe, but in a quality-score environment, I suggest that you'd do better for yourself by having one strong ad vs/ two ads each with lower click-thru and thus higher CPC caused by quality-scoring.
And isn't that against AdWords/YSM terms and conditions? What happens if they "catch" you?
Robert_Charlton
03-11-2007, 01:05 PM
The more ads the better one is clicked.... and it's free branding since you only pay for one click
As Exposure Tim said... isn't Google very aware of this strategy and very opposed to it? I thought they allowed only one ad for a given phrase per account.
ExposureTim
03-11-2007, 01:23 PM
They will only display one ad, per account, per page, but it was said above that the way to do this would be to create separate AdWords accounts (for separate domains/sub-domains).
If you do it that way, they theoretically wouldn't catch you via any of their algorithms and thus they'd display both ads... but I do wonder what'd happen if they manually catch you or if a competitor reports you.