Interactive Carat
03-05-2007, 03:45 PM
Program Manager, SEM
Carat Fusion uses accountable, direct and digital media to build engagement between brands and consumers. This starts by understanding the changing ways consumers think, interact and behave. The ultimate goal is to develop marketing solutions that are compelling, unexpected, measurable and worth it. Headquartered in San Francisco, Carat Fusion has four additional offices in Boston, Chicago, Los Angeles and New York and employs over 200 marketing specialists. Carat Fusion offers a wide range of services including creative development, media planning and buying, consumer insight, data intelligence, direct response marketing, search marketing, web development, customer relationship marketing and affiliate and performance marketing. Carat Fusion is also a part of Isobar, Aegis global network of digital companies.
Overall Purpose:
To manage SEO and SEM campaigns for an assigned client base. The Program Manager will work either directly for a Client/s or in partnership with the Search Director as the practitioner of this service. The Program Mgr. is responsible for managing client expectations, Account Directors expectations, managing SEM vendors, carrying out search engine positioning activities in Paid and/or Natural search, and understanding and achieving client goals and objectives throughout campaigns. This individual will also be required to frequently present to our Fortune 500 client base, both in person and over the phone.
Key Areas of Responsibility:
Handling all day-to-day client interaction
Writing/Summarizing and presenting client reports
Creating and maintaining project plans to update clients on status of the campaign
Understanding and achieving client goals and objectives through the customization of projects
Strategy, Reporting, and Integration with other Carat Services
Performing search engine positioning activities including, but not limited to, Web site analysis, Web site remediation consultation, search engine submissions and linguistics analysis
Adding value and up-selling services to clients as needed
Assistance with new business pitches
Work on internal projects
Qualifications:
4 5 years overall marketing background
2-3 years experience in the Search marketing field required
Technical knowledge of the Internet required (however, this position is not a Web development role)
Tenacity and the ability to grasp and convey an understanding of the SEO and SEM process
High degree of Proficiency with Microsoft Office, particularly Excel and other computer programs
Strong client management and presentation skills
Highly detail oriented with the ability to effectively multi-task
Excellent writing skills and command of the English language
Enjoy dynamic, ever changing, entrepreneurial and exciting environment
Please reply to: InteractiveCareers@carat.com
Carat Fusion uses accountable, direct and digital media to build engagement between brands and consumers. This starts by understanding the changing ways consumers think, interact and behave. The ultimate goal is to develop marketing solutions that are compelling, unexpected, measurable and worth it. Headquartered in San Francisco, Carat Fusion has four additional offices in Boston, Chicago, Los Angeles and New York and employs over 200 marketing specialists. Carat Fusion offers a wide range of services including creative development, media planning and buying, consumer insight, data intelligence, direct response marketing, search marketing, web development, customer relationship marketing and affiliate and performance marketing. Carat Fusion is also a part of Isobar, Aegis global network of digital companies.
Overall Purpose:
To manage SEO and SEM campaigns for an assigned client base. The Program Manager will work either directly for a Client/s or in partnership with the Search Director as the practitioner of this service. The Program Mgr. is responsible for managing client expectations, Account Directors expectations, managing SEM vendors, carrying out search engine positioning activities in Paid and/or Natural search, and understanding and achieving client goals and objectives throughout campaigns. This individual will also be required to frequently present to our Fortune 500 client base, both in person and over the phone.
Key Areas of Responsibility:
Handling all day-to-day client interaction
Writing/Summarizing and presenting client reports
Creating and maintaining project plans to update clients on status of the campaign
Understanding and achieving client goals and objectives through the customization of projects
Strategy, Reporting, and Integration with other Carat Services
Performing search engine positioning activities including, but not limited to, Web site analysis, Web site remediation consultation, search engine submissions and linguistics analysis
Adding value and up-selling services to clients as needed
Assistance with new business pitches
Work on internal projects
Qualifications:
4 5 years overall marketing background
2-3 years experience in the Search marketing field required
Technical knowledge of the Internet required (however, this position is not a Web development role)
Tenacity and the ability to grasp and convey an understanding of the SEO and SEM process
High degree of Proficiency with Microsoft Office, particularly Excel and other computer programs
Strong client management and presentation skills
Highly detail oriented with the ability to effectively multi-task
Excellent writing skills and command of the English language
Enjoy dynamic, ever changing, entrepreneurial and exciting environment
Please reply to: InteractiveCareers@carat.com