swesthafer
03-01-2007, 06:32 PM
The platform changes are completely unsatisfactory. Where as before, at least there was some advantages in the ease of use with Yahoo's model because of the clear and obvious bidding and positioning, better ROAS compared to Google (but NOT time management), there is utterly no reason for me to use Yahoo's system.
As a an advertiser working with many clients, Yahoo's system is slow and difficult to setup and manage large campaigns. Google has helpful breadcrumbs, quick responding tabs between ad copy and keywords, and great drop downs, next/previous buttons. Yahoo's breadcrumbs are good to get back to the parent link, but because it lacks next/previous/drop down menus there's not always a way to quickly get between clients/campaigns/ad groups without going all the way back UP to the top level before coming back DOWN.
Overall it takes me 30 minutes to administer a single client on Google. The same basic tasks
Yahoo's new editorial guidelines are unclear, and their error feedback when testing is extremely unclear. I spent several minutes trying to figure out why a 70 character short ad copy wouldn't work and was too long. The system was automatically appending a period after the ad copy without properly giving feedback that this was occurring. Periods were not an issue with the previous ad system and its not an issue with Google.
Many of my ads have been changed in the upgrade, and spread out over 30 clients, 3-4 campaigns per, and 3-5 ad groups each it's a complete nightmare to identify problems with each. I've tried a combination of exporting/importing to update these but every single time I do an import it fails even after talking to support and reading the documentation for hours on end. Why can't they provide a simple tool like Google?
Where is a single feature that's actually useful to me in this upgrade?
Where's automated reporting?
While live reporting is nice, it doesn't save me administration time since I still need to go across my 30+ accounts and pull individual reports.
Where's a FUNCTIONAL bulk upload?
Where's linked accounts?
Is this really that difficult of a task to get to work without having to call customer support whenever I need a new account setup?
Why does Yahoo still have a maximum of 500 keywords uploaded at any time?
Is it that difficult for Yahoo's engineers to figure out how to load more than 500 keywords at a time?
Yahoo's practice with daily maximums are deceptive.
I had no issues with campaigns going beyond their daily maximums before the upgrade. Now I need to baby sit campaigns and turn them off/on because there's a good chance one of my campaigns will go over, and I'll be charged up to 10% above my maximum. I'd hope Yahoo understands the definition of maximum is the greatest quantity or degree right?
I'm tired of Yahoo's support departments indifference to my questions and problems.
Each time I've called support on behalf of one of my clients the only answer I can get with them is "Sorry, but that's what you have to deal with on the new platform."
Prior to the revisions with Yahoo's system I saw better performance on my campaigns through Yahoo. Over the last two months I've seen the conversion of my Google ads running on my clients increase while my Yahoo ads have decreased with the SAME TIME INVESTED. ROI on campaigns factoring in time spent is going downhill with Yahoo.
And don't give me excuses that I don't know how to use the system. I've already passed the Yahoo Ambassador tests and those tutorials fail to mention many of the small changes Yahoo has put into revisions to their platform.
Prior to the revised platform, I was willing to split my advertising budget 60/40 between Google and Yahoo. Now I'm more likely to split my budgets 80/20 or 100% towards Google because their system is failing to deliver results worth the effort working with Yahoo at all.
As a an advertiser working with many clients, Yahoo's system is slow and difficult to setup and manage large campaigns. Google has helpful breadcrumbs, quick responding tabs between ad copy and keywords, and great drop downs, next/previous buttons. Yahoo's breadcrumbs are good to get back to the parent link, but because it lacks next/previous/drop down menus there's not always a way to quickly get between clients/campaigns/ad groups without going all the way back UP to the top level before coming back DOWN.
Overall it takes me 30 minutes to administer a single client on Google. The same basic tasks
Yahoo's new editorial guidelines are unclear, and their error feedback when testing is extremely unclear. I spent several minutes trying to figure out why a 70 character short ad copy wouldn't work and was too long. The system was automatically appending a period after the ad copy without properly giving feedback that this was occurring. Periods were not an issue with the previous ad system and its not an issue with Google.
Many of my ads have been changed in the upgrade, and spread out over 30 clients, 3-4 campaigns per, and 3-5 ad groups each it's a complete nightmare to identify problems with each. I've tried a combination of exporting/importing to update these but every single time I do an import it fails even after talking to support and reading the documentation for hours on end. Why can't they provide a simple tool like Google?
Where is a single feature that's actually useful to me in this upgrade?
Where's automated reporting?
While live reporting is nice, it doesn't save me administration time since I still need to go across my 30+ accounts and pull individual reports.
Where's a FUNCTIONAL bulk upload?
Where's linked accounts?
Is this really that difficult of a task to get to work without having to call customer support whenever I need a new account setup?
Why does Yahoo still have a maximum of 500 keywords uploaded at any time?
Is it that difficult for Yahoo's engineers to figure out how to load more than 500 keywords at a time?
Yahoo's practice with daily maximums are deceptive.
I had no issues with campaigns going beyond their daily maximums before the upgrade. Now I need to baby sit campaigns and turn them off/on because there's a good chance one of my campaigns will go over, and I'll be charged up to 10% above my maximum. I'd hope Yahoo understands the definition of maximum is the greatest quantity or degree right?
I'm tired of Yahoo's support departments indifference to my questions and problems.
Each time I've called support on behalf of one of my clients the only answer I can get with them is "Sorry, but that's what you have to deal with on the new platform."
Prior to the revisions with Yahoo's system I saw better performance on my campaigns through Yahoo. Over the last two months I've seen the conversion of my Google ads running on my clients increase while my Yahoo ads have decreased with the SAME TIME INVESTED. ROI on campaigns factoring in time spent is going downhill with Yahoo.
And don't give me excuses that I don't know how to use the system. I've already passed the Yahoo Ambassador tests and those tutorials fail to mention many of the small changes Yahoo has put into revisions to their platform.
Prior to the revised platform, I was willing to split my advertising budget 60/40 between Google and Yahoo. Now I'm more likely to split my budgets 80/20 or 100% towards Google because their system is failing to deliver results worth the effort working with Yahoo at all.