Google Analytics Questions

[PPC]

I am going to have my technical team set up Google Analytics tracking for my Web site and have some questions. I actually have set a portion of this up already, but will need to set it up so that it includes all traffic and conversion/ROI data.

1) Is it possible to seperate and view data from Google search and the Google search network? In other words, using GA, can I see one set of stats for visitors who came through Google.com and one set of stats for everyone in Google's search network? Taking it one step further, can I view stats for each of Google's search network partners individually?

2) Is it possible to tell which search engine/outlet referrals are coming from? When I go to Marketing Optimization Report -> Visitor Segment Performance -> Referring Source I see Google, MSN, Yahoo plus a bunch of referral domains. I assume these domains are related to partner traffic coming from Yahoo, Google, MSN or some other outlet. Is there any way to easily figure out which outlet each referral domain is originating from, other than by performing a search on that domain, finding my ad and trying to figure it out from there?

3) Has anyone had success in tracking Yahoo and MSN paid traffic through GA? For me to do this, do I need to add unique tracking urls for every keyword or can I simply add tracking code to the url of each of my ads submitted to MSN and Yahoo?

Thanks for any help! I am not an SEM/technical Web person and am just overwhelmed as to how to go about setting this up.

[AussieWebmaster]

each engine and keyword/adgroup needs its own tracking

[egain]

I have attached my response within the quote below (in italics)

I am going to have my technical team set up Google Analytics tracking for my Web site and have some questions. I actually have set a portion of this up already, but will need to set it up so that it includes all traffic and conversion/ROI data.

1) Is it possible to seperate and view data from Google search and the Google search network? In other words, using GA, can I see one set of stats for visitors who came through Google.com and one set of stats for everyone in Google's search network? Taking it one step further, can I view stats for each of Google's search network partners individually?

As far as I know no, whether or not autotagging it will provide any further info - i doubt, it and tagging it yourself still wouldn't help.

2) Is it possible to tell which search engine/outlet referrals are coming from? When I go to Marketing Optimization Report -> Visitor Segment Performance -> Referring Source I see Google, MSN, Yahoo plus a bunch of referral domains. I assume these domains are related to partner traffic coming from Yahoo, Google, MSN or some other outlet. Is there any way to easily figure out which outlet each referral domain is originating from, other than by performing a search on that domain, finding my ad and trying to figure it out from there?

If you go to refering source > cross segment performance > content - this will tell you where on the site the referal has come from


3) Has anyone had success in tracking Yahoo and MSN paid traffic through GA? For me to do this, do I need to add unique tracking urls for every keyword or can I simply add tracking code to the url of each of my ads submitted to MSN and Yahoo?

Personally I follow the guidelines here
https://www.google.com/support/analytics/bin/answer.py?answer=27252&query=tracking+source&topic=&type=
https://www.google.com/support/analytics/bin/answer.py?answer=27253&query=tracking+source&topic=&type=
with Google and MSN it isnt too bad from the term persepctive as the {keyword} variable can be inserted, althoguh this would depend slighttly on your PPC setup
.


Hope this helps

[ExposureTim]

1. No
2. Yes
3. Yes

The heavy lifting is in tagging you URL via each PPC engine, not in setting up Analytics... but if you do that (or already do) then you'll be able to use Google are any analytics package to the fullest extend (excluding separately tracking "search network" traffic or specific content network referrers).

[AussieWebmaster]

You can differentiate content and search with a variation on the insert code in your destination url but separating search partners is something I have yet to work out.

[ExposureTim]

I'd love to see Google separate search partners from their own search just for tracking purposes.

What good does it do to for it to be under the realm of the Google search opt-in?

Are they afraid people would figure out the search network is lower ROI - which it is but it's decent enough quality - or Opt Out of Google search (silly) and only advertise with the search partners? They'd probably gain trust and sell more ads if they let their advertisers track ROI properly.

[PPC]

Thanks for the info everyone!