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View Full Version : How do I get unique queries from Adwords?


SEO Montreal
02-20-2007, 11:57 PM
I'd like to ask you, my fellow SEW forumsgoers, how to mine unique queries from adwords. That is, when I get a click on an ad through some long tail variation, how can i find out what the exact long-tail phrase was? Here's a copy of a conversation between myself and abottsys (nothing that can't be shared publicly; if it's a problem, AS, ask me and I'll remove it) to help clarify what I mean:

So if I'm using that in my destination URLs with either phrase or broad match I'll see the unique queries? Any way to do that and get the full thing if the query is over 35 characters? Thanks a lot for your help!

Oh, I think you're looking for something different. What you're asking is how do you track actual keywords. For example, how do you see the actual keywords used when running an ad on a single broad or phrase matched keyword. The {KeyWord:Alternate} construct *will* cause an actual keyword to be displyed in the ad, but I'm not sure how you would do official stats tracking on all the keywords used if your web stats package did not give you this data. It's a great question. Maybe ask the forum. In general, using something like mydomain.com/{KeyWord:Alternate}.html as a landing page URL is not good for several reasons. 1) it will cause the page request to fail if the page does not exists, and 2) spaces between keywords are a problem.

So: How do I find out exactly what searchers are typing when they click one of my broad-matched or phrase-matched ads?

AussieWebmaster
02-21-2007, 11:21 AM
You can go through your log files.... the referring url will contain the actual search terms.

http://www.google.com/search?q=currency+converter&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official

the q value is the actual search term entered.

Jeff Martin
02-21-2007, 11:57 AM
Or you can use a PPC auditing tool like VeriClix (I operate) which is free, rather than combing through megs of log files :rolleyes:

AussieWebmaster
02-21-2007, 12:08 PM
Or you can use a PPC auditing tool like VeriClix (I operate) which is free, rather than combing through megs of log files :rolleyes:

Most of the better analytics tools will pull this for you.... I was giving a general answer - it sounded like he did not have any tracking/analytics.

SEO Montreal
02-21-2007, 04:14 PM
Thanks for the fyi Aussie.

Would you guys recommend Google Analytics for this? I've used it before, but it seems I can only get the top 10 or top 5 phrases, at least in my experience with organic rankings.

Jeff, if I understand you, vericlix will comb through my referral logs and pick up the keywords and unique long tail phrases? If it's free, is there a catch? Is it just a trial or something?

Thanks for sharing, both of you.

AussieWebmaster
02-21-2007, 04:16 PM
most will give a free trial but I think the analytics guys will need a pixel and work forward... a log analyser will help with old info.

Jeff Martin
02-21-2007, 04:20 PM
VeriClix captures data in real time and isnt designed to import log files.

AW - sometimes I think you have a spider sense that goes off when a new post/reply is made. Even with subscription alerts you get here faster than I do :-)

AussieWebmaster
02-21-2007, 04:37 PM
VeriClix captures data in real time and isnt designed to import log files.

AW - sometimes I think you have a spider sense that goes off when a new post/reply is made. Even with subscription alerts you get here faster than I do :-)

lol... hey sometimes I am on point others I am way behind.... you took the slack last week while I was enjoying London

SEO Montreal
02-21-2007, 08:07 PM
What do you mean most analytics guys will need a pixel and work forward? Bear with a newbie :o
Jeff, if I'm getting you properly, Vericlix will tell me what the keywords are as they bring in traffic. Does it also have some kind of aggregate/top ## function where I can see what the main keywords are? By the way, I don't know if this already exists, but I just thought of a feature that would be nice to have: the ability to order keywords by inverse order of frequency. So I could see those random one-off searches when I want, and also the more common keywords if I choose to use regular order.

So anyways, where do I sign up with vericlix? Also, you didn't answer why you're giving it away.
(By the way AW, how was London? )