garyp
09-13-2004, 10:05 AM
AOL Expands Shopping Features
Source: The New York Times
http://www.nytimes.com/2004/09/13/technology/13ecom.html?ex=1095739200&en=3e5e13fdba2d004c&ei=5006&partner=ALTAVISTA1
It's called In-Store.com and will launch next Monday.
It will be AOL's first offering to consumers who want to research products side by side before buying.
In-Store will include elements of both a traditional online shopping mall, with an array of products and featured merchants, and a comparison shopping engine, which allows users to select attributes of, say, digital cameras, then choose from a short list of products that fit the bill.
Shoppers also can click to select a product category. On each page, a drop-down box called "Pinpoint Shopping" will help shoppers narrow a universe of more than 45,000 online sellers with combined inventories of 25 million items.
Shoppers can test a version of Pinpoint Shopping now, at PinpointShopping.com (http://www.pinpointshopping.com). The site also allows AOL members to save products to a single Web page, so they can compare them side by side or simply build a wish list - a feature that will be available to non-AOL users when In-Store rolls out.
AOL registered the In-Store.com domain in 2001.
Source: The New York Times
http://www.nytimes.com/2004/09/13/technology/13ecom.html?ex=1095739200&en=3e5e13fdba2d004c&ei=5006&partner=ALTAVISTA1
It's called In-Store.com and will launch next Monday.
It will be AOL's first offering to consumers who want to research products side by side before buying.
In-Store will include elements of both a traditional online shopping mall, with an array of products and featured merchants, and a comparison shopping engine, which allows users to select attributes of, say, digital cameras, then choose from a short list of products that fit the bill.
Shoppers also can click to select a product category. On each page, a drop-down box called "Pinpoint Shopping" will help shoppers narrow a universe of more than 45,000 online sellers with combined inventories of 25 million items.
Shoppers can test a version of Pinpoint Shopping now, at PinpointShopping.com (http://www.pinpointshopping.com). The site also allows AOL members to save products to a single Web page, so they can compare them side by side or simply build a wish list - a feature that will be available to non-AOL users when In-Store rolls out.
AOL registered the In-Store.com domain in 2001.