Lara
01-30-2007, 05:56 AM
Yahoo (yhoo) CEO Terry Semel said that the company will launch its new pricing and search-ranking system earlier than expected. The new pricing and ranking system will be launched on Feb. 5. Essentially, the new ranking system will incorporate relevance of advertisements. This is similar to the way Google ranks sponsored advertisements. Theoretically, it could raise the click-through rates for Yahoo because the higher-ranked results would theoretically be more relevant.
Semel said that Yahoo expects the new pricing and ranking structure to have a positive impact on second-quarter results and "beyond."
On another note, Semel said that Yahoo Answers draws 75 million unique visitors a month. Wow.
Source:marketwatch.com
Semel said that Yahoo expects the new pricing and ranking structure to have a positive impact on second-quarter results and "beyond."
On another note, Semel said that Yahoo Answers draws 75 million unique visitors a month. Wow.
Source:marketwatch.com