LPfister
01-29-2007, 11:35 AM
Position: Search Engine Marketing Specialist
The Company:
Located in Irvine, California, Ignite Health is a new breed of advertising with a fresh approach to healthcare marketing and communications. By integrating traditional and electronic communications, Ignite Health assists clients in meeting strategic objectives with unparalleled effectiveness and efficiency.
Founded in 2000, Ignite Health has tripled its revenues over a four-year period and today employs more than 70 full-time employees. Currently ranked among the top 20 independent healthcare advertising agencies in the US, we have won more than 80 industry awards.
Job Responsibilities:
We are looking for an individual who is proactive and self-motivated to provide our clients with top-notch PPC and SEO campaigns. In this job you will be required to:
•Implement, manage and optimize multiple clients’ PPC campaigns in Google, Yahoo, MSN and other 3rd tier engines
•Provide initial recommendations regarding budget, keywords and adgroups for new campaigns
•Manage budgets to maximize performance for each campaign
•Analyze keyword costs, ad copy, landing pages, cost per conversion, regional performance, contextual performance
•Provide recommendations to help achieve client objectives
•Implement, manage and optimize multiple client’s SEO campaigns within the major engines
•Create metas, submit sites, implement sitemap protocol, evaluate site architecture, create actionable recommendations, monitor ranking
•Conduct competitive research on a regular basis, analyze competitive reports and report to team on trending/recommendations
•Drive ongoing development of efficiencies to support the search marketing team
•Continually research industry trends and best practices and apply findings to campaigns
•Prepare presentations to present to clients and/or potential clients to educate them regarding PPC and SEO
Job Qualifications:
•Minimum 2-3 years SEM experience managing multiple campaigns and/or large volume accounts
•Experience using PPC Management and Web Analytic tools (i.e. Omniture, Webtrends, Atlas)
•Solid working knowledge of Excel, Word and PowerPoint
•Ability to proactively manage accounts and projects with minimal supervision
•Possess both time-management and project-management skills
•Ability to communicate and present effectively
•Vision and drive to continuously improve quality and efficiencies of SEM department
If interested, please send resume and salary requirements to:
lpfister@ignitehealth.com (lpfister@ignitehealth.com)
The Company:
Located in Irvine, California, Ignite Health is a new breed of advertising with a fresh approach to healthcare marketing and communications. By integrating traditional and electronic communications, Ignite Health assists clients in meeting strategic objectives with unparalleled effectiveness and efficiency.
Founded in 2000, Ignite Health has tripled its revenues over a four-year period and today employs more than 70 full-time employees. Currently ranked among the top 20 independent healthcare advertising agencies in the US, we have won more than 80 industry awards.
Job Responsibilities:
We are looking for an individual who is proactive and self-motivated to provide our clients with top-notch PPC and SEO campaigns. In this job you will be required to:
•Implement, manage and optimize multiple clients’ PPC campaigns in Google, Yahoo, MSN and other 3rd tier engines
•Provide initial recommendations regarding budget, keywords and adgroups for new campaigns
•Manage budgets to maximize performance for each campaign
•Analyze keyword costs, ad copy, landing pages, cost per conversion, regional performance, contextual performance
•Provide recommendations to help achieve client objectives
•Implement, manage and optimize multiple client’s SEO campaigns within the major engines
•Create metas, submit sites, implement sitemap protocol, evaluate site architecture, create actionable recommendations, monitor ranking
•Conduct competitive research on a regular basis, analyze competitive reports and report to team on trending/recommendations
•Drive ongoing development of efficiencies to support the search marketing team
•Continually research industry trends and best practices and apply findings to campaigns
•Prepare presentations to present to clients and/or potential clients to educate them regarding PPC and SEO
Job Qualifications:
•Minimum 2-3 years SEM experience managing multiple campaigns and/or large volume accounts
•Experience using PPC Management and Web Analytic tools (i.e. Omniture, Webtrends, Atlas)
•Solid working knowledge of Excel, Word and PowerPoint
•Ability to proactively manage accounts and projects with minimal supervision
•Possess both time-management and project-management skills
•Ability to communicate and present effectively
•Vision and drive to continuously improve quality and efficiencies of SEM department
If interested, please send resume and salary requirements to:
lpfister@ignitehealth.com (lpfister@ignitehealth.com)