garyp
09-12-2004, 12:46 PM
Survey: Consumers Want More Personalized Online Ads, But Don't Want Identities Known
Media Post
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=268191
Internet users say they don't mind advertisers knowing enough about them to send ads for products they're interested in purchasing--as long as marketers don't know enough to personally identify them, according to a recently released survey.
Sixty-six percent of the 1,074 consumers surveyed by the Ponemon Institute, a privacy research firm, said that they would find banner ads less annoying if they were more relevant. But more than half--55 percent--also said that while they wanted relevant ads, they didn't want Web sites to collect personally identifiable information such as their addresses or phone numbers.
Media Post
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=268191
Internet users say they don't mind advertisers knowing enough about them to send ads for products they're interested in purchasing--as long as marketers don't know enough to personally identify them, according to a recently released survey.
Sixty-six percent of the 1,074 consumers surveyed by the Ponemon Institute, a privacy research firm, said that they would find banner ads less annoying if they were more relevant. But more than half--55 percent--also said that while they wanted relevant ads, they didn't want Web sites to collect personally identifiable information such as their addresses or phone numbers.