Nacho
09-11-2004, 02:31 PM
I will use one of our mayor sites in the U.S. that brings traffic from Mexico as an example.
In the last 30 days we have noticed a mayor shift in the search enginie's traffic from their Mexico divisions. We have not made any changes to site at all, but each one is doing something in particular to their engine to increase flow of traffic world wide. Here are a few graphs that show this.
http://www.ihispanic.com/sewf/google-mx.gif (http://www.google.com.mx/)
Google Mexico defaults to "All the web" for search results.
http://www.ihispanic.com/sewf/yahoo-mexico.gif (http://mx.search.yahoo.com/)
Yahoo! Search Mexico defaults to "Pages in Spanish" for search results.
http://www.ihispanic.com/sewf/t1-msn.gif (http://search.t1msn.com.mx/)
T1MSN Search for Mexico defaults to "All the web" for search results.
Now, since we don't deliver our products to Mexico, the trick is . . . learning what to sell to this market now that we are receiving the traffic. In other words, monetize this extra user volume that we did not have as much before. And as we all know, the hard part is getting the traffic.
What are you doing to get traffic from other international search engines to your U.S. site? Can your business benefit now that the search engines have changed their search default?
In the last 30 days we have noticed a mayor shift in the search enginie's traffic from their Mexico divisions. We have not made any changes to site at all, but each one is doing something in particular to their engine to increase flow of traffic world wide. Here are a few graphs that show this.
http://www.ihispanic.com/sewf/google-mx.gif (http://www.google.com.mx/)
Google Mexico defaults to "All the web" for search results.
http://www.ihispanic.com/sewf/yahoo-mexico.gif (http://mx.search.yahoo.com/)
Yahoo! Search Mexico defaults to "Pages in Spanish" for search results.
http://www.ihispanic.com/sewf/t1-msn.gif (http://search.t1msn.com.mx/)
T1MSN Search for Mexico defaults to "All the web" for search results.
Now, since we don't deliver our products to Mexico, the trick is . . . learning what to sell to this market now that we are receiving the traffic. In other words, monetize this extra user volume that we did not have as much before. And as we all know, the hard part is getting the traffic.
What are you doing to get traffic from other international search engines to your U.S. site? Can your business benefit now that the search engines have changed their search default?