realxposure
01-19-2007, 11:49 PM
I have been having problems reconciling my adwords campaign stats from Google Analytics and my server log file and third party web analytics software stats. I am running serveral campaigns and observed that one of them attracted an unusual number of clicks and no conversion one day. I double checked my server log files to compare the results with the google analytics report and there was a difference of over 200 clicks costing me over $1500. The people at Google would like to convince me that my website received all the visitors. According to the server logs i did not have the number of people that the Google analytics report show vsiting the site. Does anyone know how I should pursue this issue? I have written to Google advertising and they said maybe I am not tracking all the clicks. Would'nt my server log at least be reporting accurately how many visitors went to my site? I hope someone out there can help with this?
Thanks
Thanks