Ads review versus impact on conversion

[TravelGuy]

hi all

there's yet another thing that frustrates me with AdWords and perhaps somebody can shed a light on the algo or whats going on....

publishing a new adgroup, (small, etc) has triggered review - which i am fine about however, it looks like although the ad is not "officially" running, as it's pending review, i'm getting lots of impressions
lots of impressions but no clicks => low CTR => low position etc.

therefore:
is there a safe way not to trigger the "review flag" or to remove it somehow without waiting for human interaction from Google?

[Chris_D]

Your other post indicated this is for a large advertiser - if so, just call your account rep as you send each campaign live & get the review started by human notification....

[TravelGuy]

it is an option but they may go mad when you deal with 100K + keywords

[AussieWebmaster]

110k words and 100k GBP spend a month..... that is 1 GBP per word....

[TravelGuy]

there are cases where we I've spent 2GBP/word hoping to achieve a more decent CPC but no luck.

so everyone out there who can think "spend a lot" in a short time to decrease CPCs - it doesnt really work that way.

this thing (illustrated in my original thread) is really annoying because this is what Google Adwords does:
1. i pay a lot right away hoping not to get blocked
2. ads go into review (only taking about small amounts of ads)
3. ads get impressions (but no clicks)
4. because ads get impressions and have NOT been reviewed => the result is low low CTR
5. the result you have to spend huge amounts to try to bring a few terms up

i'd prefer to start getting impressions only when the ads have been reviewed and ready to go into competition.
this (way) currenty done is unfair. im fuming!!

[AussieWebmaster]

No I was just saying you were spending 1 GBP per month per word....


You need to write a good ad that gets clicked.
You need to have mention of the keyword on the landing page... in the title tag and a few times in the page text at least (I go to at least 10 iterations).

[TravelGuy]

No I was just saying you were spending 1 GBP per month per word....
some are paused, some small cpc, some higher... so its very varied


You need to write a good ad that gets clicked.

No problem here. CTR is avg 7.5%


You need to have mention of the keyword on the landing page... in the title tag and a few times in the page text at least (I go to at least 10 iterations).
here's the only area where i havent done work.
have you got real proof that these matter?
our senior AM from AdWords suggested the QS filter was just really to filter out affiliates

[abbottsys]

..You need to have mention of the keyword on the landing page... in the title tag and a few times in the page text at least (I go to at least 10 iterations).
I totally agree. I've tested this and it's critical. It's a must-have before you do more sophisticated things to improve "Quality Score"

[TravelGuy]

abbottsys and everyone thank you for your help so far. i'm going to manually build a page to test these suggestions right away.

if you have any other technical (or very technical) suggestions on the landing page scoring let me know.