Help! Sudden disappearance from rankings.

[millington]

My website www.archinet.co.uk gives buying guidance for construction products in the UK. It has been going well, and in the first week of January averaged 2943 daily Page Impessions, and 924 daily Clicks on its Google Adsense ads. About two thirds of its pages appeared in the top 10 returns for the relevant phrases in Google UK.

Then on January 10th its pages suddenly ceased to appear in the top 10 Google UK returns for the relevant phrases, and the traffic collapsed. On January 11th there were just 344 Page Impressions and 74 clicks on its Google Adsense ads - around a tenth of the previous level.

I believe I am carefully adhering to Google Webmaster Guidelines, and I know of no reason why my Google rankings should have suddenly collapsed. Any ideas, please, as to why this might have happened, and what I can do to put it right?

Thanks for your help.

[glengara]

Odd things are happening, give it a few more days...

Keep an eye on your site: results though, I see about a dozen supplemental at the moment, if it starts to go up and you can exclude a duplicate content problem, I'd suspect your linkage has been devalued....

[alexkemsley]

Hi, I am on a UK domain as well and experiancing the same problem (http://www.hottubs2buy.co.uk.

I have had a look at your link structure and I cant see any blindingly obvious problems apart from a few site wide links but I wouldent have thought you would be penalised for that. What I can see is a lot of links out to other websites that may make your site look like a link farm or directory. A lot of large websites with outbound links have a scripted page that refurers them out instead of putting a direct link. e.g www.domain.com/links.php?www.linkoutdomain.com. It might be worth putting one of those in. Allthough I think it will be a lot of work with your site replacing all your domain names.

Before implementing this I would sit tight though. I have noticed with my site that I am going in and out of the rankings very on and off and the same is happening to some of my competitors. And also depends if I click the "uk only results" button.

Best Regards,

Alex

[adybee]

Before implementing this I would sit tight though. I have noticed with my site that I am going in and out of the rankings very on and off and the same is happening to some of my competitors.

Absolutely right Alex - I had the same problem a few weeks ago and when the site returned it was higher in the rankings!! :D

[gobeyond]

I have noticed lately that rankings can change wildly within a single day. If your site's rankings are dropping, you can wait and see. Or start building a few more good links. That certainly can help.

In my experience. Those sites that have good qaulity links are a lot more stable.

[adybee]

Thanks Go beyond - there is a PR update at the moment - i'm assuming that will have some influence on SE rankings too.

[ackmnmn]

Sometimes Google rankings come and go day to day. Usually "Best SEO" practices result in steadily growing ranking on average. Give it a few days.

[peden202]

Matt Cutts has stated that a data push that used to happen every 3-4 weeks is now happening every 1-2 days. This will mean that we will see a lot more movement in the rankings on a daily basis. One of my clients seems to move around the first page every 12 hours or so, moving between 3rd to 7th in no paticular pattern.

As adybee explained there is a PR update going through at the moment this should effect rankings slightly but not by that much, these are just to update the toolbars and the link: queries. PR is already factored into search results before these updates go throught.