link building –

[payasl]

I’m confuses about link building stage. When we are exchange link it is better to write small paragraph (3 0r 4 lines) with main keyword and link those keyword to home page and inside landing pagers.

Is it correct ?

[JohnW]

There is an old but excellent thread here at SEW which is a great place to start learning about link building.
http://forums.searchenginewatch.com/showthread.php?t=2616

[Marcia]

Vary the anchor text and vary the descriptions.

[payasl]

There is an old but excellent thread here at SEW which is a great place to start learning about link building.
http://forums.searchenginewatch.com/showthread.php?t=2616

Thanks. what is the best way to exchange link ?
1. Just one line link to home page ?
2. few links and link few landing pagers ?

[JohnW]

Both. The idea is to mix it up.

[payasl]

Thank you JohnW

Both. The idea is to mix it up.

[AussieWebmaster]

Google just came out saying reciprocal links are not liked.

[JohnW]

>reciprocal links are not liked.

Yeah, that is correct. But I think the warning included the word "excessive".

I would make sure that reciprocal links only done with tightly relevant sites and make it so that they represent a small minority of total links.