Insurance Statistics

[emart]

Hi All,

I am trying to find some information for a UK client, who is starting up an insurance website January 2007.

I've checked on some search websites and some of the treads in here, but can't find what I am looking for. I'm hoping someone can help me, please.

What I need to know is this:
If their website received 100 clicks in a day from ppc;
How many quotes might they expect to give?
How many of these quotes would convert to sales?

I have been advised that the conversion to sales is from 2% to 7%, but I don't know how accurate this might be.

The company will be a non-advisory online brokeage using a panel of insurers.

I appreciate this is a bit of a long shot, but I though I would give it a go.

Any help would be appreciated.

Regards

Richard

[briggidere]

There are too many variables in this to give an answer.

What type of insurance? Home, car, household, boats, mobility scooters, pets, PMI, Life, professional indemnity, public liability etc?
How well designed is their website?
How well is the quote engine built?
How competitive are the quotes?
Can they call someone for the quote or is it only online?

It is an extremely competitive market, so be ready for some fierce competition.

[emart]

Hi Briggidere, thanks for the reply.

The website does not go live until next month, but it will cover all the insurance products you suggested, plus others. It will be a full compliment of all insurance products.

Their website will be very well built with full SEO rich content and excellent customer journey.

The quotes will be very competitive, but not necessarily the cheapest. They will also focus on the fringe insurance - people who have convictions, points, etc.

The main aim is for customers to obtain information and quotes from the website, but there will be an option to call.

I appreciate this is a bit of a "how long is a piece of string?" senario, but I just wondered if there were any general stats for this.

Richard
www.emart.co.uk