Adwords Not Using Budget

[ladesignz]

I am in the vitamin and supplement industry - we are a manufacter and distribute via HSN and our website. Typically I spend out my 300.00 a day budget and usually only promote two -three products at a time and my branded terms. I send customers to my product pages so they are very releveant. A good landing page. The impressions are way down and of course the clicks. My CTR - yesterday out of a 300.00 budget I spent 88.00 what is going on.

Thanks

[AussieWebmaster]

some days are better than others... and a budget is based on a certain possible CTR that others are averaging with position etc. taken into account. They are not always accurate. I usually go beyond the budget so that there is no leeway for others to get in front of more searchers and thus get more opportunities to sell.

[psllo]

I have encountered the same budgeting issue from time to time. Try looking at the budget from a different perspective to see if you are meeting your goal that way, such as spending from the last 7 days, or from the last 5 business days.

[dsarathy]

Hi ladesignz,
The impressions are way down and of course the clicks. My CTR - yesterday out of a 300.00 budget I spent 88.00 what is going on.

Make use of the Keyword Tool (https://adwords.google.com/select/KeywordToolExternal?defaultView=3) from Google to solve your problem. Basically this tool gives you information about the Global search volume trends, Cost and Ad position estimates, keyword popularity and many more.

Hope this tool helps in reaching more target audience of yours :~).

D Sarathy.
RankQuest