Web Analytics Software - Which do you prefer?

[clickagent75]

I've used Web Trends in the past but not from an SEO/SEM perspective...more for internal benchmarks analysis.

But I wanted to ask everyone's preference on Web Analytics Software...and why they choose to go with a specific one.

I've been using Google Analytics for SEO/SEM purposes but only b/c its the most cost-effective right now. I'm wanting to eventually standardize on one platform, one that gives the best ROI and is intuitive to display info to clients.

On the table is:

- Google Analytics
- ClickTracks
- Web Trends

[kichus]

Voted for ClickTracks, since that 's giving me more deep insights about my visitors and thus making me confident each day while preparing the action plans...


Google Analytics is also a damn good service which is really on the top by the Free offer they give. There are plenty of cool advanced reports we can dig through GA - a little hidden for the first glance - but there are some disadvantages also.

Like if you notice, GA reports a lesser number than other Analytics tools, due to the difference in terminologies and technology they use.

But my second choice will be Google Analytics only...

[Merkados]

To be honest I love the fact that GA is free. I think is a great innovation and it brings analytics back to earth.

It started to get a little prohibiting for small business owners.

Plus, I really liked to use Urchin before GA existed.

:)