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View Full Version : Email Sponsorships > What are the Going CPM rates?


huebdoo
10-27-2006, 05:33 PM
I am looking at a client that requires building their email database and signups for their email newsletters. I would like to go to other sites with email deployments and "sponsor" their emails with an advertisement for my client’s web site in hopes of driving traffic and email signups

I have the plan in place for body copy and landing pages, I have banners and tracking all in place

What I don’t have is an industry average cost for a "Sponsorship" of an email deployment > I know it’s vague but is it a range from $1 to $20 CPM for a qualified updated list? Or is it more like $30 to $50

I know this is a pretty general statement but I just want to hear a ballpark number for a email sponsorship.