Yahoo! new result layout

[strategicrankings]

Noticed that this morning. The header is more discrete (no of SERP, time to search etc).

[AussieWebmaster]

More details please... though it does seem like they are adding more organic results as the default number on the page.

[strategicrankings]

the results as such as not changed but its only the layout of the header and footer, more usable surely.

[rustybrick]

I don't notice a layout change. Is it really subtle?

[bwelford]

It must be. I see no obvious change from what I have been seeing for at least two weeks. :)

[strategicrankings]

now i'm seeing the old tab style header again with the no of results in red. This morning it was a completely different one, maybe they are testing a new layout (header+ footer). the new one i've seen this morning is more discrete, no red font for no of results and time taken. i should have made a print screen. i simply thought it was a definite change.

[Dodger]

StrategicRankings may not have been seeing things after all. It was there, then it was gone -- at least the home page at Yahoo. So there is probably no doubt that other parts were being tested also.

CNET News.com article :Yahoo tests new home page (http://news.com.com/Yahoo+tests+new+home+page/2100-1038_3-5228698.html?part=rss&tag=feed&subj=news#)

Link to image (http://i.i.com.com/cnwk.1d/i/ne/p/2004/060804yahoopage_sm.jpg)

[AussieWebmaster]

Guess I am guilible.. or maybe I just notice things that are fleeting too... I had an instance where Yahoo last week was running Google results in the organic listings when a search was done using Netscape in NYC... a couple of other NYC based people, including Google themsleves, saw the results.
Apparently Yahoo still has Google as a default back up for organic listings and something must have occurred to the regional database briefly... an update perhaps... either way I have learned in the industry to accept people and find reasons, so despite occasionally getting led astray, most of the time you are ahead of the curve.

[strategicrankings]

i've put two samples of what i've been seeing for the past 2 days, online. You may view them here http://www.grapevine.mu/images/yahooheader.gif and
here http://www.grapevine.mu/images/yahoofooter.gif

Confirmed , i was not drunk :D

[Dodger]

Guess I am guilible.. or maybe I just notice things that are fleeting too... I had an instance where Yahoo last week was running Google results in the organic listings when a search was done using Netscape in NYC... a couple of other NYC based people, including Google themsleves, saw the results.
Apparently Yahoo still has Google as a default back up for organic listings and something must have occurred to the regional database briefly... an update perhaps... either way I have learned in the industry to accept people and find reasons, so despite occasionally getting led astray, most of the time you are ahead of the curve.

You too!!! I noticed it myself, but it was even stranger.

I had put some links on two different sites, and one of the sites had a new product. Both sites got crawled and the links showed up on the caches of both Google and Yahoo. I thought kewl !!! I remember 8 pages almost immediately showing on Google and only remember just 3 on Yahoo (at this point in time).

Then Google backpeddled and the updated pages were no longer in the index, and the cached pages did not show them either. I said "WTF?" Then the stranger part happened, Yahoo reverted back to the older pages -- at the exact same time.

Now Google still is not showing any reference to the new product on the commercial site ... but Yahoo just indexed the landing page (but there are no links to this page anywhere in it's index). It is really strange -- I don't know who is skimming who right now.

[pleeker]

i've put two samples of what i've been seeing for the past 2 days, online.

Good stuff, thanks strategicrankings. The screenshot on News.com was only the Yahoo home page, so this is new.

Must say, it reminds me quite a bit of ... Google's new SERPs layout.

Following the leader suits them well. :)

[AussieWebmaster]

i've put two samples of what i've been seeing for the past 2 days, online. You may view them here http://www.grapevine.mu/images/yahooheader.gif and
here http://www.grapevine.mu/images/yahoofooter.gif

Confirmed , i was not drunk :D
Would have been more impressed if you had been...
Good catch though... it's like photographing UFOs or Big Foot.

[dannysullivan]

Just saw the new results myself, now. Here's a view that shows how the new sponsored results format appears:

http://searchenginewatch.com/img/040415-yahoo-results.gif

[rustybrick]

I see the same deal. I feel that the bottom footer is a bit awkward.

[bwelford]

I see the same SERP here in Canada. I don't have an inordinate number of toolbars, but even so I can only see the first result of the search. The rest is below the fold. I assume they're trying to sell me something. Once more a retrograde step in the name of monetization.

I don't see any need for that 'Will Google die?' thread.

[pleeker]

Agree with ya, bwelford. Look how far down that first unpaid result is. They just don't get it. Compare the same search on Google....

[TheotherTim]

Thanks for the feedback pleeker. That is why we test :)
Tim

[pleeker]

Thanks for the feedback pleeker. That is why we test :)
Tim

You're welcome, Tim. Glad to help. Anything else the SEWCrew should be looking at? ;)

[AussieWebmaster]

I see it a little differently in NY. We do not have the highlighted color for the sponsored listings. and only two there and then 4 on the side and 3 at the bottom.

[Phoenix]

Glad someone else confirmed this. I am seeing the new serp layout here in Texas. I did one of those weird "double takes" where for a moment I thought I had seen a Google layout, and then quickly realized it was a layout change. I like it, I think Yahoo did a good job on changing things up a bit (except for the sponsored ads prominence).
Comment on the homepage though, I wonder why that Yahoo decided to move all the graphics that normally where right beside the Yahoo logo to a box below it??? I think for as long as I can remember Yahoo always had those icons to the left - "Personalize, Travel, Finance" and right - "Mail, Messanger, Hotjobs". This icons might have changed a bit over the years, but they have always been right there. Maybe they got wise, and wanted to put them further down front and center, to grab attention to the plethroa of services they offer.

[Chndru]

Sorely reminds me of Google.
Guess, Yahoo's confidence in it's design and search technologies is sorely lacking. And it borders annoyance.

Apparently Yahoo still has Google as a default back up for organic listings

Google's S-1 indicates, it will be terminated by this July.

[dannysullivan]

By the way, Yahoo's getting closer to releasing its new look to the public. You'll find an info page here (http://tools.search.yahoo.com/whatsnew/) about it, and using this home page (http://new.search.yahoo.com/) will generate the results.

[AussieWebmaster]

Now if they would only explain the PFI thing and how those results can be seen it would be all good.

[Dodger]

Now if they would only explain the PFI thing and how those results can be seen it would be all good.

You can see that at Daniel Brandt's site Yahoo-Watch.org (http://www.yahoo-watch.org/) by using the search there. It also compares it against Google results.

He has been tracking this for several months and the latest report he is showing:

Three categories of links are counted and their rankings compared. The first are those with a yahoo.com/click near the front. The second have MI=ic (Index Connect/Site Match Xchange) in the main redirect (this redirect is not shown). The third are links with MI=sitematch. The first category is a mixture, while the last two are PFI+CPC. Each of these three is compared to links that are not of that type, and its average rankings calculated.


/click counted = 18273 Average /click rank = 39.00 non-/click counted = 672063 Average non-/click rank = 49.86

MI=ic counted = 11363 Average MI=ic rank = 38.19 non-MI=ic counted = 678876 Average non-MI=ic rank = 49.77

MI=sitematch counted = 547 Average rank = 43.18 non-MI=sitematch counted = 689692 Average rank = 49.57

Counters were last reset on June 12, 2004

I just saw that he reset the counters a few weeks ago. He will do that when something in the click-tracking changes or more refinement.

The general rule that should happen is to see the averages should be nearly the same. If it is lower average, then it is placing higher on the norm. The SiteMatch results appear to be placing slightly higher than non-SiteMatch sites.

But anyhoot, try the search their. The SiteMatch sites have these realllllllly big green $ next to them.

[strategicrankings]

Just got this layout while doing some searches this morning. I think its being tested. Does anyone have any idea?

http://www.grapevine.mu/images/newyahoolayout.gif

[Dodger]

I remember seeing that one before a few months back. Can't tell you what is going thru their mind though. Actually, I can't tell you what is going thru their mind most of the time anyway.

[rustybrick]

It looks like the graphics and CSS files did not load for you.

I always see that (with images) at http://search.yahoo.com/

http://www.rustybrick.com/pics/misc/yahoo-search-home.gif

Am I missing something?

[dannysullivan]

Anyone else notice that Yahoo seems to have shifted to showing only 10 results per page, rather than 20. I just spotted this for the first time today.

[rustybrick]

Anyone else notice that Yahoo seems to have shifted to showing only 10 results per page, rather than 20. I just spotted this for the first time today.

I think it was first reported on September 16th.

[strategicrankings]

The preferences for the number of results per page also includes 15 results per page now.

[Phoenix]

Yes, looking at 10 results for this search I just did 10 seconds ago on Yahoo. Gonna have to modify my preferences a bit, liked 20 a lot better.