aRodSEO
10-12-2006, 07:41 PM
I run some of my client campaigns based on a CPA (cost per acquisition) model. With these campaigns the more organic search leads we obtain, typically the more profit my company makes.
The challenge that I have been given is to provide an estimate of spending “this amount” on SEO will result in “this many” more leads and therefore make my company “this much” more money per month. So if we spend ten hours writing more content (those hours translate into x dollars spent), and ten hours implementing link popularity initiatives (those hours translate into y dollars spent) that the resulting increase in visibility will result in 100 additional leads (those leads translate into z more dollars profit for the company).
I just feel as though there are so many outside influencing factors that any of the numbers that I come up with to plug into the X + Y = Z equation (I realize I’m simplifying) will be so approximated that I will have an extremely low confidence in my estimates. I have talked with quite of few of my colleagues throughout the industry and not really come upon any good method to provide these estimates. The only solution that I have come across is to do it, track it, and create the estimates afterward to be a model for future campaigns. However, I feel that any estimate I did come up with would be unique to that particular web site and industry and would not translate very well onto another clients industry and web site.
Has anyone had any similar experience or tackled a challenge like this? :confused:
The challenge that I have been given is to provide an estimate of spending “this amount” on SEO will result in “this many” more leads and therefore make my company “this much” more money per month. So if we spend ten hours writing more content (those hours translate into x dollars spent), and ten hours implementing link popularity initiatives (those hours translate into y dollars spent) that the resulting increase in visibility will result in 100 additional leads (those leads translate into z more dollars profit for the company).
I just feel as though there are so many outside influencing factors that any of the numbers that I come up with to plug into the X + Y = Z equation (I realize I’m simplifying) will be so approximated that I will have an extremely low confidence in my estimates. I have talked with quite of few of my colleagues throughout the industry and not really come upon any good method to provide these estimates. The only solution that I have come across is to do it, track it, and create the estimates afterward to be a model for future campaigns. However, I feel that any estimate I did come up with would be unique to that particular web site and industry and would not translate very well onto another clients industry and web site.
Has anyone had any similar experience or tackled a challenge like this? :confused: