seminhouse
10-08-2006, 11:42 PM
Interesting release came out from SEMPO claiming in-house search marketing jobs are growing with the industry.
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20061005005370&newsLang=en
May be of use for those trying to build the case for an in-house team.
sportsguy
10-25-2006, 05:36 PM
Not just "clamining" there's a growing trend towards in-house folks...there simply is...
Of course, I back up the claims made. Would it shock you to learn my name is in that release? ;)
Duane Forrester
evilgreenmonkey
10-25-2006, 05:53 PM
I know of 2 brands (which are probably in the top 25 PPC spenders) who are currently sucking knowledge out of their regional agencies before bring things in-house. This will happen more and more with blue-chip companies, although there's always a risk with in-house SEMs getting too relaxed in their unthreatened roles. Its always good to fight for your bread, in my case I work in quite a large in-house team which allows for internal competition (of course no one would admit that).
:)
Rob
sportsguy
10-26-2006, 10:53 AM
Exactly what we're seeing Rob. Not taking anything away from the agency folks, but more companies want to control things internally - for various reasons - from job creation, to growth opportunities, to being able to walk down the hall and wail on someone - it's happening.
I also, personally, think that the proliferation of "instant SEM experts" over the last few years, and the subsequent situations where companies paid for services from seemingly legit companies, then ended up with worthless results, or worse, has also led to this turning point.
Larger companies also have to justify retaining the agencies - and in some cases, it's as much work managing the agency as it is managing the human doing the work for you - time-wise it's a toss up.
With SEM budgets growing more and more, it's also a relatively easy sell to include a salary in the mix for an "in-house expert" to manage it all. In cases like mine personally, it's actually cheaper to have me here, managing things and guiding the product managers and programmers, than to outsource the work. (No big salary here...LOL)
I think we're seeing the logical progression for this industry. There will always be room for in-house folks and agencies.
Further to all this, I think we'll start seeing the small-to-mid-size companies jumping into this arena of in-house moreso than the big brands and household names. Bigger budgets mean you can afford to integrate a $20,000/month, agency-run program. Smaller companies just cannot step up to those levels of spending - even $5,000/month is scrutinized and results MUST be had, as the smaller folks have less ability to absorb the loss of ineffective ad spends (when compared to, say, a Fortune 100 brand name comapnay). The next logical step for those companies on smaller budgets, yet desiring success/sales/etc., is to learn to do it themselves.