AdSense for search?

[doppelganger]

AdSense for search????
https://www.google.com/adsense/ws-overview

I thought that ads served up on search results were AdWords...

What do you all think? Seems like there are a few reasons why they would do this:

1.) Google going after the bucks

2.) Google trying to make AdSense more attractive to advertisers by pulling it out of the realm of content-matching voodoo...

Seriously... I'm concerned because, well, frankly... the line between AdSense and AdWords seems to be blurring here. Will there be one before too long?

[dannysullivan]

It's a bit confusing. A few months ago, Google decided referring to any type of ads it places as AdSense -- regardless of whether they were contextually placed or not. AdSense for Search are keyword-driven ads; AdSense for Content the contextually placed one.

AdSense for Search is effectively just a new name for AdWords, a publisher facing name. AdWords itself is now solely used as the name Google talks to advertisers about.

[doppelganger]

Well... they are clearly still calling adwords and adsense two different things...

http://www.google.com/ads/

I'm assuming that for publishers it's now all "adsense"... but for advertisers, it's still "adwords"...