View Full Version : Multiple Ad Units Now Allowed
rustybrick
09-01-2004, 06:13 PM
Google AdSense is now allowing for multiple ad units per page.
To provide even more value to your users, and to help you further monetize your web pages, we're allowing publishers to place up to three ad units on every web page. Our system will automatically recognize the additional ad units, and will serve unique ads to each. Your ad units can each have different color palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design. Please read the Multiple Ad Units section of our FAQ for the full details.
https://www.google.com/adsense/new
AdSense updated the FAQ & Policies (dated August 25, 2004, but not actually made live until today, September 1, 2004). Remember, when you agreed to the terms, you also agreed to comply with the policies, even when they are changed. But nothing in the policy changes should cause any sort of alarm this time :)
AdSense Policies
Only a minor change was made to the policies this time around.
Ad Placement (CLEAR AS MUD)
Now says up to three ad units can be placed per page. It still says "Serving two or more identical ads on a single page constitutes double-serving, which Google does not support." which is very confusing, since it would seem the publisher would not be able to control what ads are appearing.
Also, changes have been made to allow up to two search boxes per page.
FAQ
Lots of changes, but two of them are quite monotonous throughout - the change to the ad units per page, and the new name for WebSearch name... AdSense for Search. I am guessing there was some name confusion.
1. What is Google AdSense?
Changes made to reflect the new WebSearch name of "AdSense for Search".
4. How do I sign up?
WebSearch name changes made.
5. How quickly will Google ads start appearing on my site?
WebSearch name changes made.
8. Why does Google need my Social Security Number?
This new section outlines the reasons for asking for the SSN from US publishers.
During the sign-up process, publishers residing in the United States may be required to provide their Social Security Number or Employer Identification Number. This information is used to verify your address information and identity only, in order to prevent identity theft and account fraud. Your SSN or EIN will not be used for any other purpose, and will always be securely stored. For our full Privacy Policy, please read http://www.google.com/privacy.html.
Program Basics
7. Can I cancel my Google AdSense account?
More WebSearch name changes made.
10. What are 'Alternate Ads?'
Discusses the option of the collapsing ad unit script being used in the place of an alternate ad.
11. How do I Specify an Alternate Ad?
Also mentions the collapsing ad unit option.
13. What are collapsing units ads and how do I implement them?
This is a brand new section, all about these collapsing ad units.
Collapsing ad units are an optional advanced feature of alternate ads – the collapsing ad unit code will 'collapse' your ad unit so that it takes up no page space if there are no targeted ads available. This allows you to minimize any blank space that would otherwise occur through the use of alternate colors.
You have to download some code and place it on your site in order to use this feature. Full instructions are https://www.google.com/adsense/faq#basics13
This will allow people to use ad units that wrap around text, without having to worry about an oddly placed blank space if no ads are available to display.They also mention only advanced users should attempt to implement this feature - I am sure they are envisioning the tech support issues on this one! It won't work on IE 5 or lower, but it makes no mention of other browsers. Anyone tested it yet?
Payments
1. How much will I earn through this program?
More changes made to the WebSearch name change.
4. When do I get paid?
And more name changes.
Format
1. What are the layout options for ads on my web pages?
Changes made to reflect the 3 ad units per page.
3. Can I display more than one set of Google ads on a web page?
Changes made to reflect the 3 ad units per page. Also mentions there may not be enough ads to fill more than one ad unit per page, and that alternative ads may appear instead.
5. How do I add multiple ad units to my site?
New section which is essentially cut and paste instructions of inserting the script to a webpage, followed by "Add up to three ad units by repeating these steps."
6. Why is only one ad unit displaying ads?
Discusses why only one ad unit may be displaying ads.
The multiple ad units system detects the number of ad units that are on your page, and automatically serves unique ads to each ad unit. The system is optimized for pages that have highly targeted ads available – as a result, you may sometimes see that only the first ad unit contains ads. As our ad inventory changes, or if your page content changes, you may start seeing more ads on your page.
When only one ad unit is displaying ads, any additional ad units will display as transparent boxes, or will display the alternate ad or color that is defined in their ad code. Please note that each instance of ad code must have the alternate URL or color specified in order to display alternate content.
7. How do I define the 'first' ad unit?
New section, added to tell publishers will will give priority to the first ad unit that appears in the source code as the one given ads first. Definitely something to keep in mind - if you have a "sweet spot" ad placement, make sure you don't jeopardize it when adding multiple ad units. If there are only enough ads for one unit, you want to make sure your sweet spot is getting them ;)
8. Are alternate ads shown in multiple ad units?
Ad units will show transparent, or the alternate you specify, if no ads are available.
9. Will you serve PSAs to multiple ad units?
If you do not have an alternate ad specified, PSAs will only show in the first ad unit to not have ads available, the rest will be transparent. If all three ad units would be showing PSAs, the first one would show the PSAs and the other two would be transparent instead.
My Account
8. How do I add sites to my filter list?
More changes made to reflect the WebSearch name change.
11. How do I cancel my account?
More name changes.
Image Ads
1. What are image ads?
More name changes.
AdSense for search
Name changes throughout.
Channels
Name changes throughout.
Other changes noticed
Reports
The CPM now has a {?} next to it, directing people to the CPM definition on the AdSense: https://www.google.com/adsense/glossary#ecpm
I am guessing that was a popular question the tech support people got.
The What's New section also mentions the "Ads by Goooooogle". Although the actual ad units actually have 12 O's not 6 ;) Click here to check them out
cariboo
09-02-2004, 03:50 AM
Opix, you "pinpointed" a disturbing problem : the "Policies" seem now contradictory !
I hope they will change that very soon...
But these are very good news !
Nota Bene : the "Policies" seem contradictory, but they are not. It's still forbidden to serve twice the same ads on the same page... You may now put several ad units on the same page, because they won't serve the same ads at the same time now...
If you use three big ad units at the same time, il means adsense can serve twelve different ads at the same time ... Well, it's probably a good idea to use several ad units only for pages with commercial and concurrential contents...
I have just received this mail from G
My Bolding
Google AdSense™:
New features
Hello,
We're pleased to introduce a number of new features to your account.
Multiple ad units
To provide even more value to your users, and to help you further monetize your web pages, we're allowing publishers to place up to three ad units on every web page. Our system will automatically recognize the additional ad units, and will serve unique ads to each. Your ad units can each have different color palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design.
Collapsing ad units
An additional option for your alternate ad content, Google’s collapsing ad units ensure that your page space is used to its maximum potential at all times. When targeted ads aren’t available for an ad unit, the collapsing ad unit feature will shrink the empty ad unit, so that blank ad spaces are eliminated from your page. For instructions on implementing this feature, please read the AdSense FAQ.
New name for WebSearch
We’re dropping the ‘WebSearch’ from ‘WebSearch plus AdSense for search.’ This monetized search feature will now be referred to simply as AdSense for search – but all of the same great features remain. For more information on providing customized Google internet and site search to your users and earning money from clicks on targeted ads, please read our FAQ.
Multiple domains for AdSense for search SiteSearch
Your Search Settings page now provides you with the option of specifying multiple domains for SiteSearch. Simply enter up to three domains when generating your search code - your AdSense for search box will list each domain with a radio button, allowing your users to choose the site on which they would like to search.
Ads by Goooooogle
We’re currently running a test with new branding features on Google ads. You may notice some of your pages displaying ‘Ads by Goooooogle’ ad units. We welcome your feedback on this new look, and we’ll be analyzing the results of this test over the next while.
How to contact us
We’re very excited about these new features, and we’re always happy to answer any questions you may have about them, or about the AdSense program. You can contact us at adsense-support@google.com.
Sincerely,
The Google Team
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