My display URLs are different than my destination URLs. A Yahoo rep told me these could be updated but I do not see how to do this in Overture. How do I change these?
Here's what the Yahoo representative informed me:
Display URLs in Yahoo can be changed but they have to be same for all categories within the campaign, and Yahoo has to make the change for you.
Here's hoping that Project Panama will make life a little easier and more intuitive for media buyers.
For posterity, and since Yahoo's help site is not searchable (odd considering they're a search engine), I'm posting the results of my display URL question here.
Display URLs can only be root domains. So www.widgets.com/special and special.widgets.com are not acceptable. And Yahoo requires faxed proof of domain ownership.