View Full Version : Australia: Big Increase in Online Ad Revenue

08-30-2004, 07:35 PM
Net ads grow at high speed
Townsville Bulletin

THE internet has finally emerged as a major advertising platform, with the latest audited results revealing the market grew to $300 million in advertising revenue last year.

The Audit Bureau of Verification Services said the greatest percentage growth came from general online advertising, which lifted revenue 70 per cent to $104.7 million.

That was followed by search and directories advertising (up 61 per cent to $92.6 million), then classified advertising (up 45 per cent to $102.6 million.)

Total revenue in the 2004 financial year grew 58 per cent beyond the previous year to $300 million.