For anyone else who uses conversion tracking on MSN AdCenter, how accurate are your stats? For Google and Yahoo, we usually track about 90-95% of all conversions, but in MSN we actually track about 120-130% of actual conversions. Does anyone else have this problem? I understand how conversions can be under-reported quite easily, but for MSN to consistently report more conversions that we actually have is very strange and this has been going on virtually every day since we set up conversion tracking at MSN - which was early this year. (The tracking code has been added to our confirmation page, which users can only get to if they complete a sale.)
g7submit
09-13-2006, 11:16 AM
You are not alone.
One major thing about MSN Adcenter figures is that they seem to be inflated. I say "seem" because it's inconclusive. I am currently checking all the figures to see if these even include CPC expenses charged on CCs - going through such figures over time could take a while to reach a reasonable conclusion.
To be honest with you, if there is any bug that needs to befixed ASAR (as soon as reported), it should be this inflated data problem, which I think, in my opinion, exists.
One area you could look at is your MSN Adcenter reports, there you might be able to see where the fault lies, as I mentioned previously in What's Happening With Match Types? (http://forums.searchenginewatch.com/showthread.php?t=13752) It's a case I am curiosly monitoring.
In our industry data matters to a savvy SEM pro; once these data becomes unreliable it throws water over every effort and makes someone feel incapacitated or a lack of control, and these goes straight to the bottom line.
But overall, it's still early days and major fixes are in the pipeline, so we may have forgotten this issue by tomorrow, :).
I am happy that they are fixing problems in the background, though. That's I am sticking with them.