Dynamic Keyword Insertion

[Shmuel]

I looked through some of the previous posts on DKI, but I didn't see the answer to my question. Is there a way to see what keywords a customer uses?

I know that sounds like a very beginer level question. However, I have done my research, and I know what keywords are most used. I'm looking for more of the low hanging fruit.

[fulton savage]

How to put user's keywords in your ad text:
http://www.seobook.com/archives/000063.shtml

How can I track search and content network clicks?
https://adwords.google.com/support/bin/answer.py?answer=14816&topic=80

[AussieWebmaster]

How to put user's keywords in your ad text:
http://www.seobook.com/archives/000063.shtml

How can I track search and content network clicks?
https://adwords.google.com/support/bin/answer.py?answer=14816&topic=80

Nice reply mate....

[integramed]

Is there a way to see what keywords a customer uses?

If you're referring to keyword development, I use two methods:

1) The Yahoo keyword suggestion tool (because it gives you actual search volume.)
http://inventory.overture.com/d/searchinventory/suggestion/

2) Dump some keywords into a test ad and watch impressions (and CTRs), then weed out the non-perfoming ones.

[AussieWebmaster]

You can also do a dynamic insert of the keyword into the destination url which would act as the best way to see what words they are searching and clicking a particular ad etc.

[kevingibbons]

I've just noticed that the keyword insertion can use trademarked terms which should be blocked. An example is here (http://blog.seoptimise.com/2006/09/adwords-dynamic-keyword-insertion.html) when searching for www.amazon.com.

[integramed]

You can also do a dynamic insert of the keyword into the destination url which would act as the best way to see what words they are searching and clicking a particular ad etc.

Yes, dynamic keyword insertion into destination URLs has been available for a while. But, with Google's recently increased focus on landing page quality I wonder how much longer they will support this, since it could also be used to defeat landing page spiders. Should be interesting to watch ;-)

[AussieWebmaster]

I've just noticed that the keyword insertion can use trademarked terms which should be blocked. An example is here (http://blog.seoptimise.com/2006/09/adwords-dynamic-keyword-insertion.html) when searching for www.amazon.com (http://www.amazon.com).

Sooner or later this will get you in trouble

[seogym]

Hi,

You can view the exact keywords using statcounter code.

Regards,
SEOGYM

[kevingibbons]

Sooner or later this will get you in trouble
I actually noticed after my blog post that my ad's were using Google in the title for terms like 'Google SEO'. I removed the dynamic insertion after realising this as I agree that even though it works it's still against the terms and conditions.

[Krasny]

I read the links that you guys provided on dynamic keywords, but I'm still a little confused as to how they work and how to do it.

Any help is greatly appreciated.

[fulton savage]

I read the links that you guys provided on dynamic keywords, but I'm still a little confused as to how they work and how to do it.

Any help is greatly appreciated.

Well first explain what your goal is exactly. Do you want to put the user's search terms into the text of your ad, or do you want to send the user's search query to your web page so you can display it there/save it for tracking purposes?

Did you see my first reply with links that describe how to achieve both of these tasks?

[Krasny]

I read both links, I want acheive both. I'm still not sure how {keyword} works, what do you mean by dynamic and how is it different from other matches options? I tried putting the keyword in to the body of the Ad and it worked pretty well for me.

Thank you

[Krasny]

Never mind, I figured it out. I figured out what they dynamic match is, I just did not understand the posts and got confused. Can someone tell about the experience they had with dynamic match?

[AussieWebmaster]

Dynamic Match???????

[Krasny]

I mean using {keyword:}
sorry

[integramed]

I've played with this often in the past (that is, using the construct {KeyWord:Alternate} in the ad headline, body copy and even the destination URL). It's very convenient, but at the end of the day I found I got much better CTRs and Conversions by hand crafting ads the old fashioned way without this. For example: If you have a huge keyword set, and think you can get good results by including "every" keyword in the ad headline by coding {KeyWord:Alternate} as part of the head, then be careful. You'll get much better results by splitting the keyword set up and writing custom ads for each keyword. It's way more work, but worth it. I don't use {KeyWord:Alternate} anymore.

[AussieWebmaster]

I agree and do not use the insert for the 100 or so valueable terms... but the 600-1000 keywords it is easier and impactful to just use the insert.

[g7submit]

Using DKI could produce fantastic results, but it can also boomerang. The secret is to be careful when you are either setting up or optimizing your ads. If you get it wrong in your setup process, you are bound to have repulsive ads instead of attractive ones and that'll defeat your aim.

Personally, I still prefer the old fashioned process, but even then it depends. When keyword is slighly longer than usual, I do it manually.

Yes, DKI can give you fantastic results because you have to realise that it means potential customers are seeing exactly what they are looking for, and most searchers don't like to waste their time on irrelevant ads.