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View Full Version : adwords conversion tracking clearly incorrect, please help!

paul77
08-29-2006, 03:12 PM
Hi
I've been using adwords for about a year and make profits from them, however I only know this through a process of elimination. My tracking is virtually non existent.
I have put the google code into my delivery page however google stats always show more sales than what I have actually got?
I.e they show 200 clicks and 4.46% conversion rate, which to me means 8 or 9 sales? However when I have only had 4 sales in total(of which some I know to be from other sources) this makes nonsense of such figures.
I can only think that people are hijacking my site after seeing the ad and breaking into my sales page? Or that I've set up the tracking wrong?

Please help if you can,
Thanks
Paul
abbottsys
08-29-2006, 10:47 PM
Sounds like you might have the google tracking code wrong. Did you paste it into the correct place? And only once. The correct place is usually the "Thank You" page which displays after a conversion event has occured on your site.
paul77
08-30-2006, 11:31 AM
Hi,
This is what I have in my thankyou page:

<!-- Google Code for Purchase Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = 1xxxxxxxxx;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "999999";
if (1.0) {
var google_conversion_value = 1.0;
}
var google_conversion_label = "Purchase";
//-->
</script>
<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0 src="http://www.googleadservices.com/pagead/conversion/1066955246/?value=1.0&label=Purchase&script=0">
</noscript>

It was a straight copy and paste job.
I did start getting the tracking figures once I put it on the page but they have never been right.
AdWordsRep
08-30-2006, 03:40 PM
Honestly paul77, for a question this particular, you'd be best off contacting AdWords support directly - as they can look into your actual account and conversion pages to troubleshoot. Be sure to give them a brief but complete description of what happened when, what discrepancies you are seeing, etc.

Those of us here will just be guessing, and blindly at that. ;)

AWR
AussieWebmaster
08-30-2006, 05:04 PM
Damn.... I go on vacation for a week and it seems like everyone is pitching in and helping.... I may have to go on more vacations!
integramed
08-30-2006, 05:11 PM
Paul - The code looks ok, but don't forget you need to paste it into the body i.e. between the <body> and </body> tags. If you accidently pasted it into a header or a footer you could get some bizarre results. Also, and this sounds crazy but I've done it myself, be careful that you're not accidently inflating the numbers by your own testing. Once the cookie is on your machine AdWords will register a conversion every time you take a peek at your Thank You page.
AussieWebmaster
08-30-2006, 05:18 PM
another solid answer.....
paul77
08-31-2006, 02:43 PM
Hi,
Thanks all.
Bugger that might be it. I seem to be always back on to the thankyou page to cut and paster the url or test etc.
It might be me but it does seem to be registering sales even when no one that I know has landed on the page.

I suppose this could also happen if someone buys then bookmarks it and goes back etc?

Anyway I'll leave it alone and see otherwise I'll get onto adwords
AussieWebmaster
08-31-2006, 02:53 PM
Hi,
Thanks all.
Bugger that might be it. I seem to be always back on to the thankyou page to cut and paster the url or test etc.
It might be me but it does seem to be registering sales even when no one that I know has landed on the page.

I suppose this could also happen if someone buys then bookmarks it and goes back etc?

Anyway I'll leave it alone and see otherwise I'll get onto adwords

Most people do not bookmark the thank you page - if that is what is your conversion counted page.... if you have it anywhere else it is more possible to have higher duplication....
integramed
08-31-2006, 09:54 PM
Bugger that might be it. I seem to be always back on to the thankyou page to cut and paster the url or test etc.

Yup, it's easily done. Just clear your cookies before you look at the page and you'll be ok.
Hari
10-24-2006, 06:14 AM
hi ,

I also have thesame problem while using the google analytics code for order confirmation page .If there is problem in the code how to rectify it ..If cookies has to be reset ,How can it be done.
Below is the code i have used


<!-- Google Code for Purchase Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = 1071120850;
var google_conversion_language = "nl";
var google_conversion_format = "1";
var google_conversion_color = "d3dbf7";
if (1) {
var google_conversion_value = 1;
}
var google_conversion_label = "Purchase";
//-->
</script>
<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0 src="http://www.googleadservices.com/pagead/conversion/1071120850/?value=33.16¤cy=EUR&label=Purchase&script=0">
</noscript>

Hari.