bluetent
08-28-2006, 04:21 PM
We are looking to build out our online marketing team - more details can be found http://www.jr.com/templates/information/jobOpps.tem - below is a brief overview of the job's responsibilities:
* Manage search engine agency relationship, search engine relationships (Google, Yahoo!, etc.), and comparison shopping site relationships
* Initiate new marketing channels (Looksmart, MIVA, AskJeeves, new CSEs)
* Conduct search keyword research and generation
* Write ad copy; devise copy and landing page optimization and testing strategies
* Increase revenue generated via online channels while maximizing ROI on campaign budgets
* Provide weekly reporting to the Online Marketing Manager
* Investigate new PPC opportunities and make recommendations
* Stay abreast of new tools, trends, and best practices in the online marketing industry
* Provide code level recommendations to the webmaster to improve site indexing
* Manage search engine agency relationship, search engine relationships (Google, Yahoo!, etc.), and comparison shopping site relationships
* Initiate new marketing channels (Looksmart, MIVA, AskJeeves, new CSEs)
* Conduct search keyword research and generation
* Write ad copy; devise copy and landing page optimization and testing strategies
* Increase revenue generated via online channels while maximizing ROI on campaign budgets
* Provide weekly reporting to the Online Marketing Manager
* Investigate new PPC opportunities and make recommendations
* Stay abreast of new tools, trends, and best practices in the online marketing industry
* Provide code level recommendations to the webmaster to improve site indexing