FindWhat raises minimum bids

[AussieWebmaster]

Okay I understand it happens it is just the logic in the email that has me scratching my head... could it be I need more coffee?

Greetings From Your Account Manager,

As FindWhat.com continues to lead the industry in return on investment and quality of service, to introduce innovations within our account manager, and to add more and more quality traffic to our Network, we need to stay in line with industry standard minimum bids.

<OKAY THIS IS ME BUT HOW IS THIS STANDARD??? I GUESS THE SECRET 2ND TIER ENGINES STANDARD>

All of FindWhat.com’s significant competitors and several of FindWhat.com’s smaller competitors have minimum bids of $0.05 or greater. In order to remain competitive FindWhat.com will be implementing a minimum bid change of $0.05 across the board, tentatively scheduled for September 30th, 2004, which will affect all keyword bid prices that are currently $0.01 to $0.04.

What This Means to Our Advertisers with Bid Prices under $0.05

More traffic from the existing FindWhat.com Network! We believe we can increase the traffic we deliver to you from our current distribution partners with a .05 minimum bid.

<OKAY I WOULD UNDERSTAND IF IT BOUGHT IN MORE PUBLISHERS BUT RAISING THE PRICE TO GET MORE FROM THE CURRENT PUBLISHERS WOULD MEAN THEY ARE HOLDING BACK... OR ARE WE TALKING FROM HIGHER PLACEMENT ON THE CRAWLERS ETC>?>

More traffic from future FindWhat.com distribution partners! FindWhat.com will be better able to compete for new, high quality distribution partners with all bids at a .05 minimum bid.

Please look for the official announcement and implementation date in an upcoming TrafficBuilder or Press release.

[greenleaves]

I believe FindWhat is going in the right direction. Many partners do not take advertisers who will pay only one cent.

IMO, this is a great move, and even though it may have a negative impact on smaller advertisers, most advertisers pay over 5cents anyway; so most people will benefited. Just my 2cents.

[AussieWebmaster]

I agree it should be a plus if it finds them NEW publishers... but charging more for what you have and arepaying five times less is hard to accept.

[greenleaves]

I am sure they will find new partners with this change...

And that is the way the cookie crumbles; a very small minority will be hurt, but that represents a very, very small % of income, most of the income comes from people paying 5-10 bucks a click (on keywords which get tens of thousands of searches) and other sources. In my business, I am out to satisfy the people that bring in the money, I will try to satisfy everyone, but if I can only satisfy one side, I will satisfy the side that brings in more money.

I am not saying it is fair, or even bearable for some small time advertisers, but for most, it is only a change in the right direction. I can understand that is hurts to pay 5 times what you used to pay, but for me, even paying 5 cents is a bargain. Almost all my keyword cost well above a quarter, so it ain't all that bad :).

[AussieWebmaster]

I too have have a bunch of high end terms - and even with 944 keywords that I use my average CPC is still over a dollar.
I was more commenting on the way the email was written while also letting people know about the impending increase.
When a term hits a wall then only the people high on the chain who have more of a margin to play with will stay at the high price - well except for the novices that do not know better and the people that have a portfolio outlook on each engine and group of words.
And you always have to know that it then is up to truely optimizing the pages to improve conversion and lower the cost that way.

[AussieWebmaster]

Guess this is FindWhat Press Release day. Apparently they are rolling out pay per call - another search based nightmare we will have to embrace.

http://findwhat.com/content/advertiser/ppc2.asp

[shorebreak]

Aussie, I think you have your dates wrong; FindWhat raised its minimum bid to $0.05 last year -

http://www.webmasterworld.com/forum85/233.htm

[halfacat]

Guess this is FindWhat Press Release day. Apparently they are rolling out pay per call - another search based nightmare we will have to embrace.

http://findwhat.com/content/advertiser/ppc2.asp
why nightmare?

[halfacat]

Aussie, I think you have your dates wrong; FindWhat raised its minimum bid to $0.05 last year -

http://www.webmasterworld.com/forum85/233.htm
yea the $0.05 min has been in effect for some time now.

[AussieWebmaster]

yea the $0.05 min has been in effect for some time now.
Not for the grandfathered bids

[AussieWebmaster]

why nightmare?
It will a whole new set of things to optimize/track/work on