garyp
08-24-2004, 09:39 PM
DoubleClick Says MSN to Use Its Rich Media Ads
Source: Reuters
http://story.news.yahoo.com/news?tmpl=story&u=/nm/20040824/wr_nm/tech_doubleclick_msn_dc_1
A top executive for Web marketing company DoubleClick on Tuesday said Microsoft Corp's MSN Web portal will use its rich media ads online, Doug Knopper, senior vice president of online ad management at DoubleClick, told Reuters the company hopes to secure similar commitments from two of Microsoft's biggest Web rivals.
DoubleClick introduced DART Motif, a product developed with Macromedia for serving and tracking online ads with complex visual or audio elements, over a year ago.
Source: Reuters
http://story.news.yahoo.com/news?tmpl=story&u=/nm/20040824/wr_nm/tech_doubleclick_msn_dc_1
A top executive for Web marketing company DoubleClick on Tuesday said Microsoft Corp's MSN Web portal will use its rich media ads online, Doug Knopper, senior vice president of online ad management at DoubleClick, told Reuters the company hopes to secure similar commitments from two of Microsoft's biggest Web rivals.
DoubleClick introduced DART Motif, a product developed with Macromedia for serving and tracking online ads with complex visual or audio elements, over a year ago.