View Full Version : Position Preference
SonicAM19
07-03-2006, 02:16 PM
I am curious if anyone has tried to enable the position preference, and if so how its working. Mainly, I am curious if keywords that keywords outside of your preferred positions get shown at all? or maybe only sometimes? And if your spend has gone down while maintaining volume of conversions, or if total volume would decrease as well? Any thoughts or experiences...
AussieWebmaster
07-06-2006, 09:10 PM
We played with it but I do not think it works that well... if anything it lowers your impression numbers.
I've found it to be somewhat reliable for controlling max. position (i.e. making sure some ads don't run higher than #3 or #4), but only on keywords that don't fluctuate too much and have relatively stable CPC's at a given position.
But if you set it high, e.g. to run in spots 1 to 3, and your max bid isn't high enough, your ad won't show at all.
It's useful for keeping ads low on the results list without much maintenance, but I wouldn't recommend it for trying to keep them high.
caugas
07-07-2006, 05:57 PM
We played with it but I do not think it works that well... if anything it lowers your impression numbers.
Right lowers impressions which lowers our visitors....
losloslos
07-10-2006, 06:03 PM
I have mixed feeling over the position preference, I wish it would have sent alerts when an keyword wasn't being shown...
We're not using it anymore, but I might use it again if i just want to bid high and get in only the top 3 positions.
SonicAM19
07-10-2006, 06:15 PM
I wonder if you are bidding on a tail term, where you may be the one of the only advertisers, and your preference is to be between positions 3 and 6, if your ad would get visibility, since the preference is on the campaign level, not adgroup level.
Discovery
07-11-2006, 05:51 PM
Automation = less control over the finite aspects of controlling your campaigns. For some without much experience in optimizing ads to position, position preference may work well. For most advertisers who have a handle on adwords this is not an effective tool.
Sort of like UNIX and Windows. UNIX is more complicated to understand and use but offers the user finite control and a lot of power, windows is relatively easy to use (no comments) but at the expense of having more control over your system.
Test position preference out on one of your campaigns and see for yourself.
Discovery
crucialppc
07-13-2006, 05:38 PM
I tried using it on 1 campaign...just to see how it worked.
I selected 3-7..and for some reason it kept me in the 1-2 spots. so, i lowered the positions to 4-8 to see if it changed it. nope.
i can see it keeping me out of the 1-2 spots if i selected those spots (never would..they suck) but to keep me too high...really odd.
i asked the google person at SES:MIAMI..and she had no clue...
AussieWebmaster
07-13-2006, 06:11 PM
I tried using it on 1 campaign...just to see how it worked.
I selected 3-7..and for some reason it kept me in the 1-2 spots. so, i lowered the positions to 4-8 to see if it changed it. nope.
i can see it keeping me out of the 1-2 spots if i selected those spots (never would..they suck) but to keep me too high...really odd.
i asked the google person at SES:MIAMI..and she had no clue...
There were alot of bodies but few high end people....