Google Adwords Traffic and estimate CPC

[anoopsinghal80]

Hi,

I am looking to post an Ad in google Adwords with few keywords.

When I go to estimate search raffic it shows me No Enough Data.

What should I do to check it out and see that at what cost should I place the Ad so that I receive Traffic from it.

Any sort of help will be highly obliged

regards
Anoop

[Nivik23]

From the help section of AdWords:

The Traffic Estimator includes samples of historical ad performance (for your ads and other ads using similar keywords) in its calculations.

If you see 'Not enough data to give estimates' next to any of your keywords, the Traffic Estimator has determined, based on this sampling, that your ad will likely not receive impressions or clicks on any search results page or other ad space. This occurs when your maximum cost-per-click (CPC) and Quality Score aren't sufficient to earn an ad position, or when we don't have enough data to make an accurate prediction.

If this happens, you may wish to increase your maximum CPC or optimize your campaign, ad text, and keywords.

NiV23

[anoopsinghal80]

I am not worried about bid cost or cost per click.

Actually I am not getting clear details of traffic on the keyword I am looking to buy.

So is there any way to check traffic details if google is not giving project on traffic on keyword.

[AdWordsRep]

... So is there any way to check traffic details if google is not giving project on traffic on keyword. anoopsinghal80, because I don't know your budget limitations as you experiment with AdWords, the following suggestion may or may not work for you:

The best way to get accurate numbers for traffic on particular keywords is to actually run an Ad Group including those keywords for a day or two, in a campaign that is sufficiently budgeted for the ads to appear 24/7 - and then use the date range tool to take a look at your actual statistics for a full day's worth of impressions.

Bottom line, an estimate is indeed useful - but not nearly as useful as actual statistics.

Do be aware that the daily budget you set for a campaign will control how often the ad will show. If the budget is not sufficient for the ads to show all the time, then the impression numbers you see in your stats will not reflect the actual traffic that was available.

AWR

[Nivik23]

If this happens, you may wish to increase your maximum CPC or optimize your campaign, ad text, and keywords.

Otherwise, even if your maximum CPC is already quite high, high enough that you think for the keywords you are considering should show some traffic estimates, then I would assume the later

or when we don't have enough data to make an accurate prediction.

You could search Google with those keywords and see if their are any current competitors, if so how many. Also look at the Ad's that are showing up, can you tell if the Ad's are from broad matches (ie dynamic keyword insertion w/generic Ad copy) or phrase/exact matches.

If all that's showing is either some, most likely, broad match Ad's or no Ad's, then you can probably make due with a really low cost per click to start the Ad. Run it for a week and see how many impressions the keywords generate, what your Ad placement is, etc.

Or you could go into the campaign settings section and see what Google recommend's for a daily budget once you set the campaign up. That should give you some idea of what kind of traffic those keywords should generate.

I recommend chosing only phrase and exact matches though for the keywords as chosing broad would give you an inflated estimate.

Really, the easiest way to figure it out, is just to do it. If the keywords aren't generating any traffic, then it's not going to cost you anything. A month is a good enough time period in which to test out a keyword's traffic, if it's not seasonal at least.

NiV23