Return to search optimisation as click costs rise

[garyp]

Return to search optimisation as click costs rise
Source: New Media Age

Positive comments and some numbers about the future of seo. Danny is quoted.

Jupiter Research analyst Julian Smith warned, 'CPC rates are rising rapidly and it's unlikely that response rates will rise as fast, which means returns will diminish and cost effectiveness of paid listings will reduce.'
More importantly, said Danny Sullivan, editor of Search Engine Watch, many users - as many as 70% - don't look at paid listings at all, while new software is capable of stripping out paid search ads

[David Wallace]

I am seeing this with our own customers as well as new ones. They have tried PPC and many like it but after they see how much they have spent in the last 6-8 months, they think, "Maybe I can cut that back and get a bigger piece of the organic listings pie."

[Daria_Goetsch]

Same here David. The clients spend so much on PPC over time they need to figure out a way to help bring those costs down. Usually they can find a good balance betweek SEO and PPC once the site is optimized.