garyp
08-18-2004, 08:49 AM
Google Germany faces Adwords trademark fight
The Register
http://www.theregister.co.uk/2004/08/18/google_german_adword_trademark/
Google will appear in court next week, hoping to put its lucrative Adwords business in Germany onto a firmer legal footing. Back in May, a Hamburg court ruled against the Silicon Valley company, judging that it had no right to use a trademark without the owner's authorization. The meta search engine Metaspinner Media is objecting to the use by Google of the trademarked term Preispiraten (literally, "price pirates").
You can find a bit more in this news release
http://biz.yahoo.com/cnw/040818/google_court_case_1.html
"Advertising third parties and Google in particular should not be able to exploit and siphon off the considerable expenses incurred by the company when building up the brand 'Preispiraten'," said Stefan Maas, Metaspinner Media's attorney with law firm maas_rechtsanwalte in Cologne. On one hand third parties use a high ranking with regard to the trademarks used as AdWords. On the other hand, Google itself is reimbursed for the advertising measures. To this extent both benefit solely from the trademark owner's preliminary work.
The Register
http://www.theregister.co.uk/2004/08/18/google_german_adword_trademark/
Google will appear in court next week, hoping to put its lucrative Adwords business in Germany onto a firmer legal footing. Back in May, a Hamburg court ruled against the Silicon Valley company, judging that it had no right to use a trademark without the owner's authorization. The meta search engine Metaspinner Media is objecting to the use by Google of the trademarked term Preispiraten (literally, "price pirates").
You can find a bit more in this news release
http://biz.yahoo.com/cnw/040818/google_court_case_1.html
"Advertising third parties and Google in particular should not be able to exploit and siphon off the considerable expenses incurred by the company when building up the brand 'Preispiraten'," said Stefan Maas, Metaspinner Media's attorney with law firm maas_rechtsanwalte in Cologne. On one hand third parties use a high ranking with regard to the trademarks used as AdWords. On the other hand, Google itself is reimbursed for the advertising measures. To this extent both benefit solely from the trademark owner's preliminary work.