Toure
05-11-2006, 11:08 AM
http://blog.searchenginewatch.com/blog/060511-083126
http://blog.searchenginewatch.com/blog/051012-091330
http://www.imediaconnection.com/content/6947.asp
Any thoughts on the agency commissions debate? I find Kevin Ryans peice interesting but maybe a little to philosophical.
In reality is the reduced agency commission money going to be put towards best practice funding and new / effective campaign management tools by the search engines? Probably.
But is this going to push campaigns to a new level? Or are agencys just going to continue to whack up there management fees to compensate?
Perhaps a little of both, but I can only see management fees rising.
http://blog.searchenginewatch.com/blog/051012-091330
http://www.imediaconnection.com/content/6947.asp
Any thoughts on the agency commissions debate? I find Kevin Ryans peice interesting but maybe a little to philosophical.
In reality is the reduced agency commission money going to be put towards best practice funding and new / effective campaign management tools by the search engines? Probably.
But is this going to push campaigns to a new level? Or are agencys just going to continue to whack up there management fees to compensate?
Perhaps a little of both, but I can only see management fees rising.