shor
05-09-2006, 07:10 AM
SEO
Paid Search Advertising
Website Design
Email Advertising
Marketing Communications
Market Research
Competitive intelligence
Banner Advertising
Print Advertising
Public Relations
Information Technology
Direct Mail
Radio Advertising
TV Advertising
Analyst Relations
Take a look at the iProspect Job Function study (http://www.iprospect.com/premiumPDFs/WhitePaper_2006_SearchEngineMarketerJobFunction.pd f) as linked to by Chris Sherman's Search Marketers Wear Too Many Hats article (http://searchenginewatch.com/searchday/article.php/3604566).
276 search marketers were surveyed, with SEM defined as the 'macro-category of marketing containing both SEO and paid search advertising'.
In addition to their core role, iProspect found that SEMs were involved with an average of 5 additional 'hats'.
Personally, my job's core functions involve paid search, SEO, market research and competitive intelligence (to a lesser extent I also deal with website design, banner advertising, marketing communication and email advertising). According to iProspect, I have 4 primary hats (in fact my job description splits my time 50:50 between being a SEM and a market analyst).
iProspect concludes that these multiple hats indicate the SEM industry is less mature than first thought, likely due to a talent shortage. In-house SEM is in many cases home-grown and cultivated from existing marketing or IT (26%) personnel.
My two questions are:
1. "How many other SEMs have clearly delineated separate job roles, how many have obfuscated roles and how many other SEMs are 'pure' SEMs?"
2. "Do you have the words 'Search Engine Marketing' anywhere on your business card?"
Paid Search Advertising
Website Design
Email Advertising
Marketing Communications
Market Research
Competitive intelligence
Banner Advertising
Print Advertising
Public Relations
Information Technology
Direct Mail
Radio Advertising
TV Advertising
Analyst Relations
Take a look at the iProspect Job Function study (http://www.iprospect.com/premiumPDFs/WhitePaper_2006_SearchEngineMarketerJobFunction.pd f) as linked to by Chris Sherman's Search Marketers Wear Too Many Hats article (http://searchenginewatch.com/searchday/article.php/3604566).
276 search marketers were surveyed, with SEM defined as the 'macro-category of marketing containing both SEO and paid search advertising'.
In addition to their core role, iProspect found that SEMs were involved with an average of 5 additional 'hats'.
Personally, my job's core functions involve paid search, SEO, market research and competitive intelligence (to a lesser extent I also deal with website design, banner advertising, marketing communication and email advertising). According to iProspect, I have 4 primary hats (in fact my job description splits my time 50:50 between being a SEM and a market analyst).
iProspect concludes that these multiple hats indicate the SEM industry is less mature than first thought, likely due to a talent shortage. In-house SEM is in many cases home-grown and cultivated from existing marketing or IT (26%) personnel.
My two questions are:
1. "How many other SEMs have clearly delineated separate job roles, how many have obfuscated roles and how many other SEMs are 'pure' SEMs?"
2. "Do you have the words 'Search Engine Marketing' anywhere on your business card?"