Strategy for misspelled words???

[atlanta404]

Does anyone out there have any suggestions for implementing a strategy for misspelled key word searches???

Thanks for your help.

[David Wallace]

With Yahoo and Ask, you can include them in the keyword meta tag. If there is not much competition for them, they may show up just by having them placed there even if they exist no where else on your site. I actually blogged (http://www.searchrank.com/blog/2006/04/is_there_any_use_for_the_keywo.html) about this topic today.

Google and MSN don't currently index the keywords meta tag so you'll have to think of some creative way to actually include them on pages without looking stupid in the process. We accomplished this awhile back for a client by creating spelling error landing pages that would position well for mis-spellings and then allow them access to site, much like a custom 404 error page would. You can also target mis-spellings with PPC.