PPC
04-12-2006, 03:58 PM
It has been reported that Yahoo! has partnered with two multivariate testing providers.
http://www.imediaconnection.com/content/9040.asp
An industry has sprung up around multivariate testing due to the complicated nature of these initiatives and there are many providers that offer outsourced testing solutions. A little along the way couldn't hurt and last week, Yahoo announced strategic partnerships with two such providers: Offermatica and Optimost.
Yahoo evaluated nearly a dozen testing providers before deciding on two partners, although the company left the option open for future relationships. "Partners were selected on strength of offering and customer service criteria," says Dan Boberg, vice president of strategic alliances.
Since cost is almost always an issue and comparison shopping can be cumbersome, Yahoo negotiated best pricing, which usually accounts 25 percent discount on volume, though implementations will vary dramatically. Yahoo plans to be an advocate for clients in the set-up process and guarantees the best pricing on the market
Has anyone had success with programs that companies like these provide? We have been A/B testing our site like crazy over the last few years and the premise of sophisticated multivariate testing seems very intriguing to me. I am wondering if anyone has used these services before. Also, if anyone can shed any light on to the price range of this service that would be helpful. I couldn't find any info at either site.
http://www.imediaconnection.com/content/9040.asp
An industry has sprung up around multivariate testing due to the complicated nature of these initiatives and there are many providers that offer outsourced testing solutions. A little along the way couldn't hurt and last week, Yahoo announced strategic partnerships with two such providers: Offermatica and Optimost.
Yahoo evaluated nearly a dozen testing providers before deciding on two partners, although the company left the option open for future relationships. "Partners were selected on strength of offering and customer service criteria," says Dan Boberg, vice president of strategic alliances.
Since cost is almost always an issue and comparison shopping can be cumbersome, Yahoo negotiated best pricing, which usually accounts 25 percent discount on volume, though implementations will vary dramatically. Yahoo plans to be an advocate for clients in the set-up process and guarantees the best pricing on the market
Has anyone had success with programs that companies like these provide? We have been A/B testing our site like crazy over the last few years and the premise of sophisticated multivariate testing seems very intriguing to me. I am wondering if anyone has used these services before. Also, if anyone can shed any light on to the price range of this service that would be helpful. I couldn't find any info at either site.