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View Full Version : Has anyone used Atlas One Point Bid Manager? (formerly Go Toast)


grnidone
08-13-2004, 02:19 PM
I don't know where to post this question, so I chose here.

Has anyone used Atlas One Point Bid Manager?

I need a piece of software to management many different keyword bidding campaigns so I don't pull my hair out.

For example, I might want to bid on the term 'carrots' on several engines but use the same description for that bid over several engines. I don't want to have to type in that description over and over, I want to type it in once and then if I need to change it, I only change it once.

And of course Bid management would be a plus.

Basically, I want a centralized place for working with all of my PPC stuff.

I could develop an SQL database to do this but if the tech is already out there I don't want to re-invent the wheel.

Please list pros and cons. Or, suggest a software that works for you.
Thanks.

cwhite
08-31-2004, 07:50 PM
Our agency has used and currently still uses Atlas for some of our search solutions. Their product is very easy to manage and some of the added features (profitbuilder) are very helpful in gathering ROI for your campaign.

Their CS agents are also very helpful both by email and by phone-- probably some of the best vendors our agency has used in regards to their quick action and resolution of problems.

Let me know if you try it out!

YLighting
09-02-2004, 03:05 PM
Atlas OnePoint has a tool called MasterList which does exactly what you are asking for. Essentially, you can change descriptions for multiple search engines simultaneously by keyword, category, and other groupings. It's really painless and you get really nice feedback icons that show you the status on each engine for each keyword.

Probably the only negative to the system is that it doesn't support multiple adcopy for google currently though they say that it is going to be released soon. (the customer support is really top notch. If you have a difficult problem, the have guys there with a lot of domain expertise.)

The bid management stuff is great too as it allows you to manage your keywords by ROI instead of just rank, price etc. You will find that it saves you a lot of money as well as identifies words worth buying at specific prices.

grnidone
09-02-2004, 03:50 PM
What about Did-it? How does Atlas One point compare to Did-it?

I am looking at anything that can help me to manage a lot of bids. Any recommendations are greatly appreciated.

NFFC
09-02-2004, 04:29 PM
>What about Did-it?

I don't know about the products but Did-it are ex SEO's trying to be SEM's. I wouldn't give my keyword list to a competitor.

rustybrick
09-02-2004, 05:50 PM
>What about Did-it?

I don't know about the products but Did-it are ex SEO's trying to be SEM's. I wouldn't give my keyword list to a competitor.

Common, these Did-It guys are good and honest people. At least the two people I know there.

NFFC
09-02-2004, 06:14 PM
>Common, these Did-It guys are good and honest people.

I didn't say they weren't.

I wouldn't give my keyword list to a competitor.

Affiliate Program Manager
09-02-2004, 06:49 PM
Does Did-It call home?

I'm sure that they are honest but My KWs are My KWs.