Whatever happened to Applied Semantics?

[glengara]

At the time there was quite a bit of excitement on where/how this might be incorporated into G, but it seems to have sunk without a trace.

Earlier on I happened to have scripting enabled and saw some AS ads, and it's certainly not being used there....

[dannysullivan]

They incorporated some of the technology into AdSense and borrowed the name AdSense that Applied Semantics had used for its program (http://searchenginewatch.com/sereport/article.php/34721_2183531).

[glengara]

Well it looks a bit like they kept the wrapper and threw away the bar ;-)