How To Make Ad Landing Page Show Query Terms?

[matty]

Just have a quick question that I am looking to see if anyone has any knowledge about.

The company I work for uses AdWords to drive traffic to our site for well circuitbreakers.... Is there any way to have our landing page display in text the search query the surfer typed into google?

If im not making much sense, just tell me to clarify.

Thank you much for anyone who lends assistance.

-Matt

[AussieInCleveland]

There are a few ways you could conceivably do this, others here may have better ones.

You could pull the terms from the query string of the URL of your ad and reassemble, that would involve programming in PHP or Javascript. If your keyword list is reasonably small you could embed a numerical tracking code in the URL and just use an InStr type operator to find it and then X-reference against an array of permutations to identify the title of your page. Obviously for organic search this would suck but for landing pages for paid you should be fine.

Another alternative would be to just create multiple landing pages for each keyword set. This has the advantage that organic would pick up individual pages with the correct title but identical copy on each could create issues at Google.

[matty]

There are a few ways you could conceivably do this, others here may have better ones.

You could pull the terms from the query string of the URL of your ad and reassemble, that would involve programming in PHP or Javascript. If your keyword list is reasonably small you could embed a numerical tracking code in the URL and just use an InStr type operator to find it and then X-reference against an array of permutations to identify the title of your page. Obviously for organic search this would suck but for landing pages for paid you should be fine.

Another alternative would be to just create multiple landing pages for each keyword set. This has the advantage that organic would pick up individual pages with the correct title but identical copy on each could create issues at Google.

Here enlies the problem. First of all, thank you for your response.

We have THOUSANDS of circuitbreakers hence THOUSANDS of keywords for model #'s and their variations.

Is there anywhere online where I could download a script like this? My programming knowledge isnt that good.

Thanks again

[fsm2005]

I've worked on something like that once before for a client. It works like a champ. basically, you create one ad using keyword insertion in the title and/or text and then one destination url - that of your search script. then the search script pulls the original search query terms from the referring url and drops them into your site's internal search so that the end result is the user lands on your internal search results page having searched in your site for the same query as in the original query at google. if you can find a way to do it, it is a great solution for many products like you have.

[Gurtie]

Is there anywhere online where I could download a script like this? My programming knowledge isnt that good.

There'll be examples online - either do a search for them or tell people what your website is written in (asp? php? other?) and someone might help you out.

p.s. - yes it's 'legal', aside from the fact its perfectly valid use of code, Search Engines don't decide whats legal and illegal, just whats within their T&C.