garyp
08-12-2004, 03:25 AM
Newspaper Execs See 'Moderate Threat' From Paid Search
Editor and Publisher
http://www.editorandpublisher.com/eandp/departments/online/article_display.jsp?vnu_content_id=1000610742
A new study reports that newspaper execs view paid search as a "moderate threat" to traditional advertising.
Most of the survey respondents said products such as Google's AdSense and Yahoo's Overture have not impacted their bottom line. Many said Google has had a positive impact by buying unsold advertising space on their sites.
Furthermore, the executives don't expect sponsored search to have as dramatic an impact on newspapers as Internet verticals such as Monster.com.
A majority of the respondents added that they saw a need to develop a single search solution for articles, advertising and classifieds -- as opposed to having separate search functions for each area.
Editor and Publisher
http://www.editorandpublisher.com/eandp/departments/online/article_display.jsp?vnu_content_id=1000610742
A new study reports that newspaper execs view paid search as a "moderate threat" to traditional advertising.
Most of the survey respondents said products such as Google's AdSense and Yahoo's Overture have not impacted their bottom line. Many said Google has had a positive impact by buying unsold advertising space on their sites.
Furthermore, the executives don't expect sponsored search to have as dramatic an impact on newspapers as Internet verticals such as Monster.com.
A majority of the respondents added that they saw a need to develop a single search solution for articles, advertising and classifieds -- as opposed to having separate search functions for each area.