Help in understanding Conversion Tracking Report data

[chundottu]

Hi,
I have an online shopping website in which I have setup google's
Conversion tracking mechanism at two places, namely, Signup
Confirmation and in the Payment page. In the Signup Confirmation page,
I wish to track the number of signups occurring as a result of google
adwords. While in the payment page, I wish to track the amount of the
order.

Accordingly, while generating the conversion tracking code for payment
page, I opted for the Purchase type of conversion, and entered value
for the (Advanced option: conversion value) field to be equal to the
order value.
Can anyone please tell me how to retrieve this value in the Adwords
report?


Also, can you advice me on the meaning of the various fields in the
Adwords report like Total value, Avg Value,Value/Cost,Value/Click,Sales
Count, Sales Value, Sign-ups count, etc convey?

Thanks.

[AussieWebmaster]

Sorry I missed this for so long.
Try using this link: http://www.google.com/analytics/cu/tt_qualitative_brand_lift.html
It should get a lot of your questions answered.