Best Strategy for Ranking On a Three Word Search..

[James Rick]

I'm new to SEW. I own a call center based in the Philippines. (I'm a US Citizen). I think there's a lot of potential for this market over the next few years and I really want to capitalize on it online.

I have a few questions -

I have an old site that used to be a web design business and its got a Page Rank 5 - www.upafterdark.com - but I'm setting up a blog on it to specialize in call center outsourcing related key words. Will that work - or is the theme change going to be a problem with Google? (I don't just want my page rank 5 to go to waste.)

Secondly - I'm going to setup a bunch of new blogs and focus on niches in the industry, using RSS to Blog technology. And buy text link ads to support the new blog page rank. Plus I know how to get the XML feeds to go into My MSN or My Yahoo for faster indexing.

SO my first question is - is the Upafterdark.com strategy a good one - changing the theme? And secondly - am I going to see results right away on the blog niches or is that going to take some time because they are new sites? Also do you think because I'll be using RSS that I'm just wasting my time or good strategy?

I'm trying to rank number one for "call center outsourcing" and related key words. My company site is www.global-sky.com. With the right approach this can be a very profitable campaign.

- James

[grasshopper]

theme change is a bad thing, in this case.

having a bunch of links with anchor text like "web development at upafterdark" and "after dark web design and marketing" won't help you rank for call-center keywords. the anchor text of those links is telling the engines that your site might be relevant for terms like [web development] and [web design marketing].

to be honest, james, you seem to be spending a lot of time and effort implementing hocus-pocus to artificially inflate your page rank. IMO, if you're interested in the long-term viability of your business, your time and effort would be better spent in making a comprehensive blog about call center outsourcing - making it a central repository of knowledge - rather than spending time trying to work some "niche blog" strategy that creates a bunch of thin satellite sites that point at an old web design domain.

your main corporate site is off to a decent start in terms of inbound links. why not build on that success and attach a new blog directly to it? (think mattcutts.com/blog). just an idea.

[jamesrick]

Good stuff --

I guess this just means that I should use upafterdark.com for attracting clicks on web design and marketing and not try to preserve the page rank for a new theme.

As for the corporate site -- I'll use that as the central blog and still try the niche blog idea but center on global-sky.com as the main location for a lot of the content, blog etc.

Thanks!

- James